Marketing Mix Modeling Solutions Provider

Consultancy

Leverage a wide range of Marketing Mix Modeling Consultancy services
Learn More →

Managed Services

Discover a modern approach to running Marketing Mix Modeling Projects
Learn More →

Training

Develop your Marketing Mix Modeling Knowledge
Learn More →

MassTer

End-to-end Marketing Mix Modeling Software
Learn More →

MassFeeds

Data Preparation Software
Learn More →

Insight

Data Optimization Software
Learn More →

Try our Solutions now!

MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

Careers

Start Your Journey Today and Join our team!
Learn More →

About MASS Analytics

Where Marketing Meets Measurement
Learn More →

Contact Us

Get Your Questions Answered
Learn More →

Information Security Policy Statement

We Comply with the highest Information Security Standards
Learn More →

#1 Best Place to Work

At MASS Analytics, we place a high value on an atmosphere that encourages innovation and teamwork

Blogs

Discover the ins and outs of MMM

Use Cases

Explore real-life projects

White Papers

Get an in-depth look into MMM

Events & Webinars

Watch a recap of our events

FAQs

Find answers to your MMM questions

Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
Learn More →

CPG

Marketing Mix Modeling for CPG Companies
Learn More →

E-commerce

Marketing Mix Modeling for E-commerce
Learn More →

Finance

Marketing Mix Modeling for Financial Institutions
Learn More →

USE CASE

A Successful Recipe for MMM in-housing – CPG Use Case

Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their MMM projects related to specific brands in some countries. The international brand collaborated with MASS Analytics to create an agile, swift, and secure internal Marketing Mix Modeling process.

Download the Use Case to understand how MASS Analytics helped the CPG giant in all the steps involved in the MMM project, providing the necessary support where and when needed. 

Discover more Marketing Mix Modeling Use Cases

Publicis Groupe Growing Marketing Mix Modeling Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.