A Successful Recipe for MMM in-housing –
CPG Use Case
A Successful Recipe for MMM in-housing – CPG Use Case
Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their MMM projects related to specific brands in some countries. The international brand collaborated with MASS Analytics to create an agile, swift, and secure internal Marketing Mix Modeling process.
Download the Use Case to understand how MASS Analytics helped the CPG giant in all the steps involved in the MMM project, providing the necessary support where and when needed.
Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.