A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That is why the data preparation phase takes a large percentage of the full Marketing Mix Modeilng project duration. Our client, one of the biggest furniture retailers in USA, has been enormously impacted by this challenge.
Download this Use Case to discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and processing.
Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.