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Marketing Mix Modeling Guide

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Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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MR. PAUL BAKER

BOARD MEMBER
Phone(+44)(0) 208 123 2461

Professional Skills

  • Current: Mass Analytics Board Member
  • CEO of OHAL for over thirty years
  • In 2001 and under the leadership of Paul Baker, OHAL became part of WPP (Largest Advertising and media company in the world), with Paul appointed Global CEO
  • This was a strategic alliance and OHAL developed globally since then
  • Paul joined the Worldwide Board of MediaedgeCIA, one of the leading media agencies in the WPP group
  • Paul continued to be directly involved in projects as well as running the Company, thus keeping closely in touch with client requirements, as well as technical advances
  • Paul is a respected world expert in media and marketing effectiveness and as such, talked at numerous conferences and published many articles on various related subjects, from technical to basic marketing