Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression
In a world characterized by the increasing availability of data, classic MMM based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.
How to Increase your Return on Investment Through Marketing Mix Modeling?
How to Increase your Return on Investment Through Marketing Mix Modeling? Do you want to increase your profits and marketing return on investment (MROI) ? The answer lies in marketing mix modeling (MMM). Outline This article introduces you to how Marketing Mix...
Marketing Mix Modeling In Simple Words
Marketing Mix Modeling In Simple Words If you wonder what is Marketing Mix Modeling (MMM), read no further as this is what you should know… Read Our Article So, what is Marketing Mix Modeling ? The answer is simple and straightforward: Marketing Mix Modeling is...
Why Data Processing in Marketing Mix Modeling projects is Instrumental ?
Why Data Processing in Marketing Mix Modeling Projects is Instrumental src="https://cdn.lordicon.com/bsbmqvtb.json" trigger="hover" colors="primary:#9cc2f4,secondary:#191842" style="width:250px;height:250px" In the previous article, we covered Data Exploration which...