Cookies are Crumbling: What is the Future of MMM?

Cookies are Crumbling: What is the Future of MMM?

Cookies are Crumbling: What is the Future of MMM? Outline: Introduction Difference Between MMM and MTA Where is MTA Today? The Future of MMM or The Third Alternative Let's Get Started Introduction 2020 was, by all means, a challenging year for advertising, as...
Marketing Mix Modeling In Simple Words

Marketing Mix Modeling In Simple Words

Marketing Mix Modeling In Simple Words If you wonder what is Marketing Mix Modeling (MMM), read no further as this is what you should know… Read Our Article So, what is Marketing Mix Modeling ? The answer is simple and straightforward: Marketing Mix Modeling is...
Behind Each Variable, There’s a Story to Be Told

Behind Each Variable, There’s a Story to Be Told

src="https://cdn.lordicon.com/mjmrmyzg.json" trigger="hover" colors="primary:#3080e8,secondary:#191842" style="width: 130px;height:130px" MASS Analytics’ participation at the MMM Summit @Google  The era of MMM Growth Dimi Mittev, from Google UK, Opened the event in a...