Marketing Analytics tool

Configuration module

MASS Analytics


The “Configure” module allows you to describe input variables to our Marketing Mix Modeling Software “MassTer” and place them in the appropriate predefined groups. That allows you to configure the input variables loaded to your project and to different groups based on their characteristics. Therefore, variables with the same characteristics will most probably end up in the same group. MassTer MMM Software offers you a set of predefined groups to help you spare the time and effort of creating new groups on your own. 

MMM solution, MASS Analytics

Configure Features

  • Import different input data files that can be stored in CSV or Excel
  • Convert input data in any periodicity & start/end date of your choice
  • Create new regions (to use for pooled regression) based on input data
  • Update and rename data (add new variables, files, regions, etc.)