Digital Media Measurement & Optimization Use Case
Digital Media Measurement & Optimization
A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to ptimize spend across these channels.
Publicis Groupe _Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
News & Blogs
Imagine you are in the supermarket buying some groceries. You start with your favorite cereal brand. It is the same brand you have had for years,...
COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex...
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the...