Digital Media Measurement & Optimization Use Case
Digital Media Measurement & Optimization
A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to ptimize spend across these channels.
Publicis Groupe _Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
News & Blogs
Marketing Mix Modelling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France
Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing...
Marketing Mix Modelling Expert’s Input on the Covid-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore
Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across...
Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg
Ajay is a Business & Marketing Analytics leader with over 10 years of experience with FMCG (Super market) data in variety of roles ranging from...