Episode 6:

Optimization in MMM 

Episode 6:

Optimization in MMM 

Optimization falls at the last part of the MMM workflow chart (the Deployment phase), and it is based on the concept of the diminishing returns curve. Through Optimization, the business is provided with insights so they are capable of enhancing their performance and improving the course of their brand.

Download the Presentation

Optimization falls at the last part of the MMM workflow chart (the Deployment phase), and it is based on the concept of the diminishing returns curve. Through Optimization, the business is provided with insights so they are capable of enhancing their performance and improving the course of their brand.

Download the Presentation