Episode 6d Part 2: Introduction to Advanced Modeling Techniques – Log Linear Modeling 

Episode 6d Part 2: Introduction to Advanced

Modeling Techniques – Log Linear Modeling

A linear model does not really help the analyst understand and model how consumers behave in real life. Al log-linear model could be used to solve this issue. It is a multiplicative model that is composed of two main categories of variables, which are the relative and the incremental variables.

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A linear model does not really help the analyst understand and model how consumers behave in real life. Al log-linear model could be used to solve this issue. It is a multiplicative model that is composed of two main categories of variables, which are the relative and the incremental variables.

Download the Presentation