Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Prediction


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Optimization
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 6d Part 2: Introduction to Advanced Modeling Techniques – Log Linear Modeling 

Episode 6d Part 2: Introduction to Advanced

Modeling Techniques – Log Linear Modeling

A linear model does not really help the analyst understand and model how consumers behave in real life. Al log-linear model could be used to solve this issue. It is a multiplicative model that is composed of two main categories of variables, which are the relative and the incremental variables.

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A linear model does not really help the analyst understand and model how consumers behave in real life. Al log-linear model could be used to solve this issue. It is a multiplicative model that is composed of two main categories of variables, which are the relative and the incremental variables.

Download the Presentation