Marketing Mix Modeling Consultancy

We offer a wide spectrum of Marketing Mix Modeling consultancy services. Our team of MMM experts ensures that our clients are equipped with the right capabilities to successfully complete their MMM projects quickly and efficiently.

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Our Consultancy Services

We go beyond providing MMM software solutions and work closely with our clients to help collect and understand the data they have, deeply analyze it, and use the most appropriate statistical techniques to guide modeling, ROI and media optimization.

Our extensive experience in performing Marketing Mix Modeling consultancy projects and Marketing Measurement for a large variety of verticals allows us to offer assistance across all MMM project phases :

Pre-modeling Consultancy

Advisory on the best project settings to reach the desired business outcome.
  • Data checking and validation support.
  • Advisory on the best project setting according to data types and desired business outcomes.
  • Step-by-Step and hands-on assistance during data preparation and transformation through:
    – Guidance calls
    – Data prep pipeline creation
  • Run end-to-end Pilot Models to explain MMM methodology.
  • Assistance with media and other variables transformation to mimic true consumer behavior (e.g. carryover, time-latency effect, saturation, synergy, wear out, short and long term, diminishing returns, etc.).

Modeling Consultancy

Advisory on best modeling techniques to address all business questions.
  • Advisory on best modeling techniques to address all business questions.
  • Auto-Modeler guidance and support with constraint setting and variables’ selection.
  • Simultaneous data investigation to extract the best modeling methods according to the MMM project.
  • Technical Model audit to improve robustness and Statistical accuracy.
  • Model Validation and feedback through real-time advisory calls with the client team.
  • Business-oriented Model verification and check for interpretation-readiness.

Post-modeling Consultancy

Guidance on how to best leverage model insights into actionable business decisions.
  • Results workbook preparation customized to each client’s model presentation preferences.
  • Assisting in results extraction to automatically integrate model charts to a ready-to-share graphical presentation.
  • Assistance with Model results in presentation and reporting to non-technical stakeholders.
  • Optimization guidance and support with constraint setting.
  • Guidance on how to best leverage model insights into actionable business decisions.
  • Provide industry benchmarks and guidance.
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Ways To Engage With Us

 

We provide data-driven Marketing Mix Modeling consultancy services to support companies in their strategic decision-making.

We shape our consultancy around specific client needs and tailor the delivery accordingly. We have successfully guided clients to optimize their marketing budget, increase their marketing ROI, and achieve higher performance.

 

 

We propose three tiers of MMM consultancy offering depending on the client’s level of MMM expertise:

No Prior MMM Experience

Full suite of Marketing Mix Modeling managed services

We provide fully managed MMM services. We collect and understand the data you have, deeply analyze it, and use the most appropriate statistical techniques to build sound models and provide actionable insights.

Our MMM experts can transform your data into your first model, with a full walkthrough of MMM project steps and bespoke training to begin your own MMM journey if you choose to.

Intermediate MMM Know-how

Continuous assistance and hands-on consultancy

Our Marketing Mix Modeling experts support you throughout every step of your MMM project.

We provide hands-on assistance through consultancy services aimed at transferring expertise to your team to enable them to use our MMM software at full capacity.

We help your team embrace advanced modeling techniques and agile MMM

Expert MMM Team

Leverage our software to improve efficiency

We empower you with our full extension of DIY Marketing Mix Modeling solutions aimed at helping you improve the efficiency and ROI of your MMM project.

Our top-rated support team and training material help you break through the learning curve and leverage our tools for a higher Marketing ROI and a faster project delivery.

Our Clients

Kelloggs
Publicis Groupe
Monoprix
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What Our Clients Say
About Us

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Stephan Bruneau

Global Head of Analytics – Wavemaker

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Simone Vargiu

Senior Analyst (Data & Analytics) – Publicis Media

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Caroline KAN

Category Manager – Kellogg’s

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès

General Manager – Harlequin

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Bartosz Cieśliński

Senior Data Scientist – Dentsu Aegis

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Mo Jan

CEO – Webalytix

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Ryan Murdoch

Managing Director Data Science – Publicis Media

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

Antonina Martynova

Senior Data Analyst – All Response Media (HAVAS Media)

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Stephan Bruneau

Global Head of Analytics – Wavemaker

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Simone Vargiu

Senior Analyst (Data & Analytics), Publicis Media

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Caroline KAN

Category Manager Kellogg’s

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès

General Manager, Harlequin

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Bartosz Cieśliński

Senior Data Scientist, Dentsu Aegis

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Mo Jan

CEO Webalytix

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Ryan Murdoch

Managing Director Data Science – Publicis Media

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

Antonina Martynova

Senior Data Analyst, All Response Media (HAVAS Media)