Get a Free Trial

Events & Webinars

Marketing Mix Modeling events and webinars are crucial to keep your measurement up to date with the latest changes in the industry. Staying involved in the latest Marketing Mix Modeling events means more powerful, actionable ways to get the most out of your modeling and your media investment. 

Discover the latest Marketing Mix Modeling events and webinars brought to you by MASS Analytics MMM software and service provider.

Marketing Mix Modeling events, MASS Analytics
Marketing Mix Modeling events, MASS Analytics

5 Things you Should Know Before In-housing MMM

Marketing Mix Modeling has become one of the pillars of the marketing measurement industry especially if we consider the current environment that is characterized by a proliferating and complex media landscape and strict privacy regulations. Whether the business is in-housing or outsourcing MMM, it can only be described as a strategic move for any business regardless of its size. 
Register Now
Marketing Mix Modeling events, MASS Analytics

In a Cookieless world, Can MMM be the future of Measurement?

Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of this evolution. How can this level of granularity be achieved? And can it be leveraged efficiently in a cookieless world?
Watch Webinar
Marketing Mix Modeling events, MASS Analytics

A Dive Into The Secrets Of Marketing Budget Optimization In MMM

Optimization is the MMM component that provides the business with the needed insights to enhance their performance and improve the course of their brand.

This webinar explores the ins and outs of the optimization process and provides you with practical tips to achieve actionable and robust optimization.

Watch Webinar
Marketing Mix Modeling events, MASS Analytics

Attribution & Analytics Accelerator 2020

The event covered a broad range of topics that we believed were exactly targeted to what we do at MASS Analytics. This experience allowed us to get diverse opinions from various experienced professionals.

read more
Marketing Mix Modeling events, MASS Analytics

Webinar: Increasing ROI in Record Time – Kellogg Use Case

Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar

read more