Upcoming Events and Webinars
In a Cookieless world, Can MMM be the future of Measurement?
Past Events and Webinars
The event covered a broad range of topics that we believed were exactly targeted to what we do at MASS Analytics. This experience allowed us to get diverse opinions from various experienced professionals.
Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar
Our CTO Dr. Firas Jabloun gave a presentation alongside Senior Director of Advanced Analytics and Decision Sciences at Sam’s Club, Markus Dmytrzak. Entitled “Balancing the Role of the Agency, In-House Teams & Tech Partners”, the presentation illustrated a more agile Marketing Mix Modeling (MMM) workflow
The COVID-19 pandemic has massively impacted consumer behavior and Marketing professionals need to adjust to these changes in a fast and efficient way. The objective of our presentation was to explain how to get faster data-driven insights from Marketing Mix Modeling projects
The role of measurement in overcoming crisis came across as a crucial topic that our audience wanted us to cover and elaborate more on. Therefore, the objective of this webinar is to present how Marketing Measurement can help overcome the COVID-19 crisis