Past Events and Webinars
In a Cookieless world, Can MMM be the future of Measurement?
A Dive Into The Secrets Of Marketing Budget Optimization In MMM
Optimization is the MMM component that provides the business with the needed insights to enhance their performance and improve the course of their brand.
This webinar explores the ins and outs of the optimization process and provides you with practical tips to achieve actionable and robust optimization.
The event covered a broad range of topics that we believed were exactly targeted to what we do at MASS Analytics. This experience allowed us to get diverse opinions from various experienced professionals.
Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar
Our CTO Dr. Firas Jabloun gave a presentation alongside Senior Director of Advanced Analytics and Decision Sciences at Sam’s Club, Markus Dmytrzak. Entitled “Balancing the Role of the Agency, In-House Teams & Tech Partners”, the presentation illustrated a more agile Marketing Mix Modeling (MMM) workflow
The COVID-19 pandemic has massively impacted consumer behavior and Marketing professionals need to adjust to these changes in a fast and efficient way. The objective of our presentation was to explain how to get faster data-driven insights from Marketing Mix Modeling projects
The role of measurement in overcoming crisis came across as a crucial topic that our audience wanted us to cover and elaborate more on. Therefore, the objective of this webinar is to present how Marketing Measurement can help overcome the COVID-19 crisis