Events & Webinars

Marketing Mix Modeling events and webinars are crucial to keep your measurement up to date with the latest changes in the industry. Staying involved in the latest Marketing Mix Modeling events means more powerful, actionable ways to get the most out of your modeling and your media investment. 

Discover the latest Marketing Mix Modeling events and webinars brought to you by MASS Analytics MMM software and service provider.

Past Events and Webinars

In a Cookieless world, Can MMM be the future of Measurement?

Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of this evolution. How can this level of granularity be achieved? And can it be leveraged efficiently in a cookieless world?

A Dive Into The Secrets Of Marketing Budget Optimization In MMM

Optimization is the MMM component that provides the business with the needed insights to enhance their performance and improve the course of their brand.

This webinar explores the ins and outs of the optimization process and provides you with practical tips to achieve actionable and robust optimization.

Attribution & Analytics Accelerator 2020

Attribution & Analytics Accelerator 2020

The event covered a broad range of topics that we believed were exactly targeted to what we do at MASS Analytics. This experience allowed us to get diverse opinions from various experienced professionals.

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Webinar: Increasing ROI in Record Time – Kellogg Use Case

Webinar: Increasing ROI in Record Time – Kellogg Use Case

Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar

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