Events & Webinars

Marketing Mix Modeling events and webinars are crucial to keep your measurement up to date with the latest changes in the industry. Staying involved in the latest Marketing Mix Modeling events means more powerful, actionable ways to get the most out of your modeling and your media investment. 

Discover the latest Marketing Mix Modeling events and webinars brought to you by MASS Analytics MMM software and service provider.

Webinar: Increasing ROI in Record Time – Kellogg Use Case

Webinar: Increasing ROI in Record Time – Kellogg Use Case

Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar

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