News & Blogs

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. But before we dive into the slightly technical side of this article, let’s just ...
Read More

Learn about the transformation of the marketing function in the digital era from industry experts at The African Digital Summit. Discover key takeaways on respecting user privacy, building a shared perspective on data integration, and the future of marketing ...
Read More

Learn about regression analysis in this comprehensive guide. Explore the concepts of simple and multiple regression, and how to apply them to your data. Enhance your statistical skills for Marketing Mix Modeling today ...
Read More

Cookies are Crumbling: What is the Future of MMM?Outline: Introduction Difference Between MMM and MTA Where is MTA Today? The Future of MMM or The Third Alternative Introduction 2020 was, by all means, a challenging year for advertising, as spending fell by 8.8%. However, global advertising spend is forecasted to recover ...
Read More

In a world characterized by the increasing availability of data, classic MMM based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making ...
Read More

How to Increase your Return on Investment Through Marketing Mix Modeling?Do you want to increase your profits and marketing return on investment (MROI) ? The answer lies in marketing mix modeling (MMM).  This article introduces you to how Marketing Mix Modeling could help you identify the most effective marketing mix ...
Read More

Marketing Mix Modeling In Simple WordsIf you wonder what is Marketing Mix Modeling (MMM), read no further as this is what you should know...So, what is Marketing Mix Modeling ?The answer is simple and straightforward: Marketing Mix Modeling is the art & science of using sophisticated statistical analysis to measure ...
Read More

Why Data Processing in Marketing Mix Modeling Projects is InstrumentalIn the previous article, we covered Data Exploration which paved our way to the fifth article in our series. Now that the analyst is familiar with their charted data, in-depth work should be conducted to successfully transform the variables and test ...
Read More

MASS Analytics’ participation at the MMM Summit @Google The era of MMM GrowthDimi Mittev, from Google UK, Opened the event in a room of over 160 very enthusiastic attendees. Dimi’s energy perfectly reflected the fast-paced and passionate vibe of the summit. His opening speech was supported by a very powerful graph ...
Read More