News & Blogs

MASS Analytics’ participation at the MMM Summit @Google The era of MMM GrowthDimi Mittev, from Google UK, Opened the event in a room of over 160 very enthusiastic attendees. Dimi’s energy perfectly reflected the fast-paced and passionate vibe of the summit. His opening speech was supported by a very powerful graph ...
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Building DR curves after Modeling is a MistakeIn a Marketing Mix Modeling project, Diminishing Return curves are the outcome that allows the analyst to start understanding which marketing channels are worth their investment. Creating these curves is part of Optimization, which is one of the last steps of the MMM ...
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Data Exploration in MMM: Where data starts telling its storyThis blog is the fourth of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. MMM has stood the test of time and is today leading the way of ...
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Data Required in Marketing Mix ModelingThis blog is the third of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. MMM has stood the test of time and is today leading the way of highly granular and privacy ...
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What You Need to Know about MMM In-housingIn an environment characterized by a proliferating media landscape and strict privacy regulations, in-housing MMM has become a strategic move for any business regardless of its size. By in-housing, the business ensures full control over their data, their process, and the results and insights of ...
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Ensure The Success Of Your MMM (Market Mix Modeling) Project With This Standardized ProcessIn the first article we introduced our readers to the components of Marketing Mix Modeling, its role, and the environment in which it functions. In this article, we dive into the process that ensures the success of MMM projects.Introduction:A ...
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Marketing Mix Modeling Is Your Means To Leverage Your Marketing BudgetThis blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. MMM has stood the test of time and is today leading the way ...
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The Granularity Trinity in Marketing Mix Models The Need for Granularity and Actionability  The Granularity Triangle/ Trinity in MMM  The Challenges faced by Granular MMMs    Introduction Granularity and actionability are the holy grail of all marketers in relation to marketing measurement. This wasn’t accessible around 20 years ago, mainly because ...
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Context and Introduction June 7th, 2022 was the second day of the I-COM Summit Experience 2022 in Barcelona.  One of the first events of the day was a roundtable hosted by Mass Analytics. Dr. Ramla Jarrar, the CEO of MASS Analytics, had the pleasure of welcoming Nick Bridden, Head of ...
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