News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

MassTer V2.2

MassTer V2.2: Robust MMM Software, Upgraded

MASS Analytics is glad to announce the release of an update to its MMM software MassTer V2.2. These release notes are destined to highlight the latest product features and improvements in comparison to what was in its predecessor V2.1. Software Solutions are About Making Your Life Easier Fewer Clicks One of the main ongoing targets when ...
Read More
Marketing Analytics can help your organization achieve exponential growth.

How to Achieve Exponential Growth with Marketing Analytics

Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments are part of the main concern of any business. Indeed, these are great contributors to: Profitability It is usually the main purpose of a business. When accelerating the revenue growth ...
Read More
Adopting Agile Marketing: Your Guide For 2021

Adopting Agile Marketing: Your Guide For 2021

“Change is the law of life and those who only look to the past or present are certain to miss the future.” [John. F. Kennedy] Since the outbreak of the COVID-19 pandemic, marketers around the world were continuously re-aligning their strategies to respond to the new normal. Responding to change calls for ...
Read More
How Can Marketing Mix Modeling be Used for Scenario Planning

How Can Marketing Mix Modeling be Used for Scenario Planning

2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19 pandemic influences consumers behavior in all aspects: What we shop, where and how. Despite the glimpse of hope that we will overcome the COVID-19 crisis, brands baselines might ...
Read More
Create Tableau and Power BI Reports Through MassTer

Create Tableau and Power BI Reports Through MassTer

Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics on sales. To harness insights from the analysis, modelers end-up exporting results to visualization tools that allows them to build interfaces and reports. This can be in the form of ...
Read More
How to Increase your Return on Investment Through Marketing Mix Modeling?

How to Increase your Return on Investment Through Marketing Mix Modeling?

How to Increase your Return on Investment Through Marketing Mix Modeling? To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different Marketing Channels. Marketers today are asking the following question: What media channel are best to invest in? Which one ...
Read More
Agile Marketing Measurement

The Truth Behind Agile Marketing Measurement

Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the norm, making agility the new business building block. The adoption of an agile Marketing Measurement Workflow is encouraged to ensure the organization's success and efficiency. In fact, in the 2017 ...
Read More
What is Neuromarketing

What is Neuromarketing?

Imagine you are in the supermarket buying some groceries. You start with your favorite cereal brand. It is the same brand you have had for years, and it tasted just as good every time. The chicken comes next. You get two pounds at 3.99 each. Moving to the next aisle, ...
Read More
How to get Faster Insights from your Marketing Mix Modeling Project

How to get Faster Insights from your Marketing Mix Modeling Project

COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & Analytics at Unilever, “COVID-19 has accelerated what could be a 10 years’ worth of change”. This unexpected change has also affected massively the marketing industry. A wide range of advertisers ...
Read More