News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

How to get faster Insights from your Marketing Mix Modeling Project

How to get Faster Insights from your Marketing Mix Modeling Project

COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & Analytics at Unilever, “COVID-19 has accelerated what could be a 10 years’ worth of change”.  This unexpected change has also affected massively the marketing industry. A wide range of advertisers had to adapt their marketing plans. These advertisers were facing big challenges related to budget cut off and reallocation. What made matters more complex is the drastic change in media consumption. Some channels have seen a soaring increase in performance ...
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Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is the former CEO of OHAL for over thirty years, he had been appointed in 2001 as Global CEO of OHAL. Coping with COVID-19 How is the recent COVID-19 outbreak impacting ...
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Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720

Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720

Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720 The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, Advertisers and retailers had to adjust their media spend and advertising strategies to better ...
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Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media

Ken Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics & Econometrics (Marketing Mix Modeling), Qualitative Research, Social Psychology, Creative Production, P&L Management, Product Innovation, Semiotics & Art Theory. How is the recent COVID-19 outbreak impacting your day-to-day work life? What steps are you taking to cope with this? Now ...
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Marketing Mix Modelling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Marketing Mix Modeling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing Attribution shared with us his thoughts on what is happening in the world today and gave us some valuable advice. Baidy also worked within a big Marketing Agency ...
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Marketing Mix Modelling Expert’s Input on the Covid-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore

Marketing Mix Modeling Expert’s Input on the COVID-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore

Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across Asia-Pacific. His focus for the last 8 years at MediaCom Singapore has been on nurturing teams to design products and solutions using data and technology at scale, to enable ...
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Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg

Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg

The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, Advertisers and retailers had to adjust their media spend and advertising strategies to better meet their organizational goals. During the imposed confinement, Mass Analytics gathered the Marketing Measurements industry’s leading ...
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Marketing Mix Modeling Expert's Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals. Having held senior leadership positions at Neustar/MarketShare, Horizon Next, and Conversion Logic, he has a deep understanding of the needs of marketers ranging from reporting to bespoke ...
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How did we adapt to COVID-19?

How did we adapt to COVID-19?

The COVID-19 pandemic has turned the whole world upside down. Despite all the negative aspects of this crisis, we can’t deny that COVID-19 has definitely brought us together. In fact, it changed forever the way we look at things and respond to the unknown. Fighting the pre-sets One of the most important ...
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