News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

Marketing Mix Modelling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Marketing Mix Modeling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing Attribution shared with us his thoughts on what is happening in the world today and gave us some valuable advice. Baidy also worked within a big Marketing Agency ...
Read More
Marketing Mix Modelling Expert’s Input on the Covid-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore

Marketing Mix Modeling Expert’s Input on the COVID-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore

Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across Asia-Pacific. His focus for the last 8 years at MediaCom Singapore has been on nurturing teams to design products and solutions using data and technology at scale, to enable ...
Read More
Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg

Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg

The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, Advertisers and retailers had to adjust their media spend and advertising strategies to better meet their organizational goals. During the imposed confinement, Mass Analytics gathered the Marketing Measurements industry’s leading ...
Read More
Marketing Mix Modeling Expert's Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals. Having held senior leadership positions at Neustar/MarketShare, Horizon Next, and Conversion Logic, he has a deep understanding of the needs of marketers ranging from reporting to bespoke ...
Read More
How did we adapt to COVID-19?

How did we adapt to COVID-19?

The COVID-19 pandemic has turned the whole world upside down. Despite all the negative aspects of this crisis, we can’t deny that COVID-19 has definitely brought us together. In fact, it changed forever the way we look at things and respond to the unknown. Fighting the pre-sets One of the most important ...
Read More
Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is the former CEO of OHAL for over thirty years, he had been appointed in 2001 as Global CEO of OHAL. Coping with COVID-19 How is the recent COVID-19 outbreak impacting ...
Read More
Does Cambridge Analytica have your Data? Here's how to Check

Does Cambridge Analytica have your Data? Here’s how to Check

Facebook is making it simple for clients to see whether their information was scratched and is propelling information manhandle abundance program to report app developers. As Facebook CEO Mark Zuckerberg headed to Washington, D.C., to affirm to Congress about Cambridge Analytica abusing user information, the site is currently making it ...
Read More
ARE WE APPROACHING THE ERA OF MARKETING MIX MODELLING INDUSTRIALISATION?

Are we Approaching the Era of Marketing Mix Modeling Industrialisation?

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimization Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus. In this complex multi-channel landscape, advertisers are pressurized to quantify the business impact of their investments and update their knowledge by taking a fresh ...
Read More
PODCASTS: RADIO’S LURKING UBER

PODCASTS: RADIO’S LURKING UBER

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising in the same way Uber disrupted the taxi market and Airbnb, hospitality. Share of Ear’s © annual podcasting report, revealed around a quarter of the US general population and 31% ...
Read More
Loading...