News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720

Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720

Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720 The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, Advertisers and retailers had to adjust their media spend and advertising strategies to better ...
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Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media

Ken Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics & Econometrics (Marketing Mix Modeling), Qualitative Research, Social Psychology, Creative Production, P&L Management, Product Innovation, Semiotics & Art Theory. How is the recent COVID-19 outbreak impacting your day-to-day work life? What steps are you taking to cope with this? Now ...
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Marketing Mix Modelling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Marketing Mix Modeling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science, Marketing Mix Modeling Expert and Marketing Attribution Specialist shared with us his thoughts on what is happening in the world today and gave us some valuable advice. Baidy also worked within a big Marketing Agency mainly on ...
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Marketing Mix Modelling Expert’s Input on the Covid-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore

Marketing Mix Modeling Expert’s Input on the COVID-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore

Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across Asia-Pacific. His focus for the last 8 years at MediaCom Singapore has been on nurturing teams to design products and solutions using data and technology at scale, to enable ...
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Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg

Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg

The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, Advertisers and retailers had to adjust their media spend and advertising strategies to better meet their organizational goals. During the imposed confinement, Mass Analytics gathered the Marketing Measurements industry’s leading ...
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Marketing Mix Modeling Expert's Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals. He has held senior leadership positions at Neustar/MarketShare, Horizon Next, and Conversion Logic. And he has a deep understanding of the needs of marketers ranging from reporting ...
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How did we adapt to COVID-19?

How did we adapt to COVID-19?

"This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We speak, we write, we do language. That is how civilizations heal" - Toni Morrison  The COVID-19 pandemic has turned the whole ...
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Demystifying Marketing Mix Modeling

Demystifying Marketing Mix Modeling

In this article we will be Demystifying Marketing Mix Modelling as an advanced marketing effectiveness measurement technique. MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and ...
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The Truth about Self-serve Marketing Attribution

The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves in an avalanche of media channels offering multiple choices of investment and complex customer decision-making processes. Hence, understanding the dynamics of the different touch-points and variables impacting the performance of campaigns and sales is crucial. Marketing attribution decomplexifies this landscape. In that, it ...
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