News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

Marketing Mix Modeling news, MASS Analytics
Marketing Mix Modeling news, MASS Analytics

Marketing Mix Modeling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France

Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science, Marketing Mix Modeling Expert and Marketing Attribution Specialist shared with us his thoughts on what is happening in the world today and gave us some valuable advice. Baidy also worked within a big Marketing Agency mainly on ...
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Marketing Mix Modeling news, MASS Analytics

Are we Approaching the Era of Marketing Mix Modeling Industrialisation?

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimization Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus. In this complex multi-channel landscape, advertisers are pressurized to quantify the business impact of their investments and update their knowledge by taking a fresh ...
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Marketing Mix Modeling news, MASS Analytics

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy digital campaigns that influence their buying decisions. How to differentiate your brand's digital campaigns? We suggest the following three tips to adopt for creating a more successful and engaging digital campaign. Deliver the right message, to the right person, at ...
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Marketing Mix Modeling news, MASS Analytics

Five Tips To Choose The Right Marketing Effectiveness Partner

In this article we provide 5 tips that we believe could help marketers choose the right Marketing Effectiveness Partner. “Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring true for all marketers around the globe that find themselves facing ...
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Marketing Mix Modeling news, MASS Analytics

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held in Poland on the 20–21 March 2018, an interesting debate about “To build or not to build your own software?” was initiated when the speaker introduced the pros and cons ...
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Marketing Mix Modeling news, MASS Analytics

The Automation of Marketing Mix Modeling

This article will guide you through the automation of Marketing Mix Modeling process as a marketing effectiveness measurement technique. A new survey of data scientists found that they spend most of their time cleaning the data rather than mining or modeling data. With Mass-Tools, the process takes only a few ...
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Marketing Mix Modeling news, MASS Analytics

Demystifying Marketing Mix Modeling

In this article we will be Demystifying Marketing Mix Modelling as an advanced marketing effectiveness measurement technique. MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and ...
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Marketing Mix Modeling news, MASS Analytics

The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves in an avalanche of media channels offering multiple choices of investment and complex customer decision-making processes. Hence, understanding the dynamics of the different touch-points and variables impacting the performance of campaigns and sales is crucial. Marketing attribution decomplexifies this landscape. In that, it ...
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Marketing Mix Modeling news, MASS Analytics

CCPA: What is it and How does it impact Tech companies

The California Consumer Privacy Act was passed by lawmakers on June 28, 2018. The act will take effect on January 1st, 2020. But some parties started complying as soon as January 1st, 2019. Software Developers and Software Companies as a whole are directly affected by this new law, prompting them ...
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