News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

Marketing Mix Modeling news, MASS Analytics
Marketing Mix Modeling news, MASS Analytics

CCPA: What is it and How does it impact Tech companies

The California Consumer Privacy Act was passed by lawmakers on June 28, 2018. The act will take effect on January 1st, 2020. But some parties started complying as soon as January 1st, 2019. Software Developers and Software Companies as a whole are directly affected by this new law, prompting them ...
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Marketing Mix Modeling news, MASS Analytics

TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE

The shift to digital is happening, but how fast? Despite all the talk of digital media, on the face of it , TV holds its own - for now, at least. According to the latest IPA Touchpoint Report, adults spend 4 hours and 35 minutes per day watching TV. Millennials ...
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Marketing Mix Modeling news, MASS Analytics

Attribution: is it working?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll and Econsultancy, found there is a misunderstanding ...
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Marketing Mix Modeling news, MASS Analytics

Should MMM Leave the Scene of Marketing Measurement to Pave the Way to MTA?

Digital advertising spend topped $72.09 billion in 2016, a gain of 20.9% over 2015, according to eMarketer. TV spending grew in 2016 to $71.29 billion: Digital ad spending surpassed TV spending for the first time in US history! The world is quickly becoming digital as customers are consuming online content ...
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Marketing Mix Modeling news, MASS Analytics

The Truth About Free Software in Marketing Mix Modeling

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has become indispensable in helping these managers to adopt the modern paradigm of ...
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Marketing Mix Modeling news, MASS Analytics

IS EVERYTHING IN THE BIG DATA MARKET “BIG”?

HOW SMALL TO MEDIUM SIZE COMPANIES BENEFIT FROM BIG DATA & MARKETING ANALYTICS According to a recent report from IDC, the Big Data Market was worth 130.1B$ in 2016 and will grow to 203 B$ in 2020 with an 11.7% compound annual growth rate (CAGR). But is everything in the big ...
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Marketing Mix Modeling news, MASS Analytics

Training on Marketing Mix Modeling, Optimization and Forecasting

We are glad to announce that MASS Analytics will be visiting Cass Business School, London, and delivering a one-day training on Marketing Mix Modeling and the use of our own software MassTer. (MassTer is an intuitive Marketing Mix Modeling Software that allows you to measure the impact of each marketing ...
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Marketing Mix Modeling news, MASS Analytics

MARKETING MIX MODELLING IN SIMPLE WORDS

IF YOU WONDER WHAT IS Marketing Mix Modeling (MMM), READ NO FURTHER AS THIS IS WHAT YOU SHOULD KNOW… So, what is Marketing Mix Modeling? The answer is simple and straightforward: Marketing Mix Modeling is the art & science of using sophisticated statistical analysis to measure the impact of marketing ...
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Marketing Mix Modeling news, MASS Analytics

Augmented Analytics: A Solution To The Data Scientist’ Gap?

Augmented Analytics is a term often mentioned in the data science circles today. The exponential growth in data generated around the world has made Data Scientists one of the most valuable assets in the job market. With that surge in demand, they also became one of the most expensive resources ...
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