News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

CAN BITCOIN SAVE THE AD INDUSTRY?

Can Bitcoin Save The Advertising Industry?

Bitcoin hit global headlines in recent weeks when it reached a peak of $5,856 per “coin” and thereby exceeding the price of gold. All this fuss has been for something that has no physical entity; a currency that pays reverence to no sovereign state. Cryptocurrencies and the blockchain technology have ...
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IS MTA SLIDING INTO THE TROUGH OF DISILLUSIONMENT?

IS MTA SLIDING INTO THE TROUGH OF DISILLUSIONMENT?

Posted by Ramla Jarrar on Nov. 13, 2018 Immersed in the digital era and flooded by multiple streams of data, marketers turn to attribution and marketing mix modeling to have a better understanding of their performance and improve the effectiveness of their marketing efforts. Embracing new measurement tools, methods and ...
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Digital Marketing

Digital Advertising – is it Phony?

This was not the exact vernacular chosen when several, marketing expert sat down at the recent dmexco conference, to discuss; “The Future of Digital Advertising.” However, it is suggestive of the question sitting on everyone’s lips – i.e., Can digital advertising be trusted? The experts discussed some of emerging trends ...
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Data Science and Marketing, Time to Close the Gap

Data Science and Marketing, Time to Close the Gap

Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology. Smartphones are considered to be the main contributor to this growing trend. According to eMarketer’s forecast, mobile will be the ...
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Should Facebook be regulated?

Should Facebook be Regulated?

Updated November 2020 On November 9th, Facebook was hauled in front of the Senate Select Committee on Intelligence in one of the biggest hearings since Microsoft. The company's CEO will have to explain their part in the "Facebook Russian hack", Kremlin's infiltration of the US democratic process. Intense scrutiny from ...
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SHOULD MMM LEAVE THE SCENE OF MARKETING MEASUREMENT TO PAVE THE WAY TO MTA?

Should MMM Leave the Scene of Marketing Measurement to Pave the Way to MTA?

Digital advertising spend topped $72.09 billion in 2016, a gain of 20.9% over 2015, according to eMarketer. TV spending grew in 2016 to $71.29 billion: Digital ad spending surpassed TV spending for the first time in US history!The world is quickly becoming digital as customers are consuming online content faster ...
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THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

The Truth About Free Software in Marketing Mix Modeling

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has become indispensable in helping these managers to adopt the modern paradigm of ...
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