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Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

The Truth About Free Software in Marketing Mix Modeling

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has become indispensable in helping these managers to adopt the modern paradigm of ...
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