News & Blogs

Discover the latest Marketing Mix Modeling news, guides, and articles. Be the first to know what is new in Marketing Measurements, with insights on how to better optimize your marketing spending for a higher Marketing Return on Investment.

 

Marketing Mix Modeling news, MASS Analytics
Marketing Mix Modeling news, MASS Analytics

Attribution: is it working?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll and Econsultancy, found there is a misunderstanding ...
Read More
Marketing Mix Modeling news, MASS Analytics

Should MMM Leave the Scene of Marketing Measurement to Pave the Way to MTA?

Digital advertising spend topped $72.09 billion in 2016, a gain of 20.9% over 2015, according to eMarketer. TV spending grew in 2016 to $71.29 billion: Digital ad spending surpassed TV spending for the first time in US history! The world is quickly becoming digital as customers are consuming online content ...
Read More
Marketing Mix Modeling news, MASS Analytics

The Truth About Free Software in Marketing Mix Modeling

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has become indispensable in helping these managers to adopt the modern paradigm of ...
Read More