Marketing Mix Modeling Software “MassTer” FAQs
Does the Marketing Mix Modeling "MassTer" support the whole MMM flow or do I need to purchase some features ?
All the functions necessary to run an MMM model are already built into MassTer . Few features for advanced modeling & team collaboration require an advanced version of the tool (Premium + ). Other Products that MASS Analytics offers could also help to respond to other use cases that you may be interested in, as automating the data cleaning & preparation tasks using Mass Feeds, or advanced optimization across different models using MassTer Insight.
Is the Marketing Mix Modeling Tool "MassTer" GDPR and CCPI compliant?
MassTer does come with the Share module that is inactive by default. You can opt to open a TCP port on it allowing other team members on the same Local Area Network (LAN) to access MassTer via a predefined API (A web service based on SOAP technology).
The opened port is not accessible from outside the LAN of the machine where MassTer is installed.
As such MassTer does not pose any security threat that may violate the security measures put in place by your firm (firewalls etc.).
As a desktop application with no database connectivity or exposure to the outside world, MassTer and the data it consumes should be as safe as the security level provided by your firm’s infrastructure.
For example, there will be no risk of attacks such as SQL injection or cross-site scripting etc. which are common risks of web applications with a database connectivity.
MassTer, however, may need to access the Internet on port 80 to activate the license at installation and periodically to renew the lease.
How is "MassTer" Software different from any other Marketing Mix Modeling tool?
MassTer encompasses most phases of an MMM project. It enables you to group variables for easier and quicker manipulation. It also creates thousands of processed variables within seconds and allows the Auto-Modeller to choose which processed variable fits your model best. Once all of that is achieved, you can go straight to the optimization which it tightly linked to your model. MassTer will allocate your marketing budget efficiently by avoiding hitting heavy saturation and low returns.
Is the Marketing Mix Modeling Software "MassTer" secure?
MassTer does come with the Share module that is inactive by default. You can opt to open a TCP port on it allowing other team members on the same Local Area Network (LAN) to access MassTer via a predefined API (A web service based on SOAP technology).
The opened port is not accessible from outside the LAN of the machine where MassTer is installed.
As such MassTer does not pose any security threat that may violate the security measures put in place by your firm (firewalls etc.).
As a desktop application with no database connectivity or exposure to the outside world, MassTer and the data it consumes should be as safe as the security level provided by your firm’s infrastructure.
For example, there will be no risk of attacks such as SQL injection or cross-site scripting etc. which are common risks of web applications with a database connectivity.
Who is the Marketing Mix Modeling Tool "MassTer" built for? Is it for Data analysts?
MassTer is a user-friendly MMM software that doesn’t require any programming background to use, one only needs basic mathematical & statistical knowledge and marketing reflexions, but having more knowledge in the field will be of great help to the analyst nonetheless. However, even when one isn’t able to match the software’s required knowledge, MASS Analytics can and will provide trainings and consultancies for the client to be able to use the tool as effieciently as possible
