In a Cookieless world, Can MMM be the future of Measurement?
In a Cookieless world, Can MMM be the future of Measurement?
Our Featured Speakers
Dr. Ramla Jarrar
Founder & CEO of MASS Analytics
Alice K. Sylvester
Our Featured Speakers
About our webinar
Customer-segment Mix Modeling
Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of this evolution. How can this level of granularity be achieved? And can it be leveraged efficiently in a cookieless world?
About our webinar
Customer-segment Mix Modeling
Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of this evolution. How can this level of granularity be achieved? And can it be leveraged efficiently in a cookieless world?
Agenda
What we discussed:
Speaker 1: Dr. Ramla Jarrar
Granularity in Marketing Mix Modeling
Speaker 2: Alice Sylvester
Advertisers’ Journey to Customer-Segment Marketing Mix Models
Q&A Session
Open Discussion between speakers to answer questions of attendees
Watch our Webinar
