In a Cookieless world, Can MMM be the future of Measurement?

In a Cookieless world, Can MMM be the future of Measurement?

Our Featured Speakers

Logo MASS Analytics

Dr. Ramla Jarrar

Founder & CEO of MASS Analytics

Alice K. Sylvester

Our Featured Speakers

About our webinar

Customer-segment Mix Modeling

Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of this evolution. How can this level of granularity be achieved? And can it be leveraged efficiently in a cookieless world? 

About our webinar

Customer-segment Mix Modeling

Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of this evolution. How can this level of granularity be achieved? And can it be leveraged efficiently in a cookieless world? 

Agenda

What we discussed:

Speaker 1: Dr. Ramla Jarrar

Granularity in Marketing Mix Modeling

Speaker 2: Alice Sylvester

Advertisers’ Journey to Customer-Segment Marketing Mix Models

Q&A Session

Open Discussion between speakers to answer questions of attendees

Watch our Webinar