Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.


Publicis Groupe Growing MMM Turnaround
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Data Preparation MassFeeds
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Budget Setting & Optimization
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Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization
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Pharma_Optimizing Media Spending to Maximize ROI
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Multi-Product Modeling for CPG
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Promotions’ Optimization
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Measuring Sales Drivers & ROI
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Digital Media Measurement And Optimization
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News & Blogs
Cookies are Crumbling: What is the Future of MMM?
Cookies are Crumbling: What is the Future of MMM?Outline: Introduction Difference Between MMM and MTA Where is MTA Today? The Future of MMM or The Third Alternative Introduction 2020 was, by all...
Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression
In a world characterized by the increasing availability of data, classic MMM based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.
How to Increase your Return on Investment Through Marketing Mix Modeling?
How to Increase your Return on Investment Through Marketing Mix Modeling?Do you want to increase your profits and marketing return on investment (MROI) ? The answer lies in marketing mix modeling...