Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

Airline: MMM Measurement to Cope with Crisis

Airline: MMM Measurement to Cope with Crisis

As COVID-19 hit hard the world, airline companies found themselves in a situation where they needed to react fast to minimize the impact of the crisis on their performance. Using MASS Analytics’ expertise and technology, we helped our client better grasp the situation and answered detailed business questions related to the impact of COVID-19 on main KPIs ...
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Resources - MASS Analytics

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value ...
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A Successful Recipe for MMM in-housing – CPG Use Case

A Successful Recipe for MMM in-housing – CPG Use Case

Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques, and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their MMM projects related to specific brands in some countries. The international brand collaborated with MASS Analytics to create an agile, swift, and secure internal Marketing Mix Modeling process ...
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Automating MMM Data Preparation It is Possible – Retailer Use Case

Automating MMM Data Preparation It is Possible – Retailer Use Case

A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That is why the data preparation phase takes a large percentage of the full Marketing Mix Modeling project duration. Our client, one of the biggest furniture retailers in the USA, has been enormously impacted by this challenge. Discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and processing ...
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Marketing Mix modeling software and solutions

Integrated Measurement Approach – Retailer Use Case

A major retailer wanted to create a unified measurement framework where all measurement methods are brought together. To achieve that goal, the company teamed up with MASS Analytics to better align the different tools and methodologies used. The key goals behind this collaboration were to achieve higher MROI across the measurement framework and better implementation efficiency ...
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