Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

Kellogg - Faster MMM Turnaround

Kellogg – Faster MMM Turnaround

For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade ...
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Airline: MMM Measurement to Cope with Crisis

Airline: MMM Measurement to Cope with Crisis

As COVID-19 hit hard the world, airline companies found themselves in a situation where they needed to react fast to minimize the impact of the crisis on their performance. Using MASS Analytics’ expertise and technology, we helped our client better grasp the situation and answered detailed business questions related to ...
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Measuring Sales Drivers & ROI

Measuring Sales Drivers & ROI

A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget ...
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Promotions’ Optimization

Promotions’ Optimization

A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies ...
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Multi-Product Modeling for CPG

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella ...
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Pharma_Optimizing Media Spending to Maximize ROI

Pharma_Optimizing Media Spending to Maximize ROI

A major pharmaceutical client reached out to MASS Analytics to run a marketing effectiveness project, measuring Sales drivers, media performance, and interactions between different product formats ...
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Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

A large British charity helps hundreds of children battle the most complex illnesses every day. To maximize its impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling ...
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Budget Setting & Optimization

Budget Setting & Optimization

A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimize media budget across countries, products, media channels and periods ...
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Data Preparation MassFeeds

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value ...
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News & Blogs

The Strategic Benefits of In-Housing Marketing Mix Modeling

The Strategic Benefits of In-Housing Marketing Mix Modeling

Thinking of in-housing your MMM? MMM is integral to companies’ marketing strategies, but many face uncertainty and lack in-house capabilities. Three approaches exist: fully outsourcing, in-housing, or hybrid model. In-housing offers cost-effective measurement capability, independence, scalability, and the ability to respond swiftly to pressing business questions. Sharing data with external parties is challenging, but in-housing can alleviate concerns. The decision depends on business needs and strategy. At MASS Analytics, we empower companies to unlock MMM’s potential through in-housing.

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Marketing Mix Modeling 101

Marketing Mix Modeling 101

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.

But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.

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