Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

Resources - MASS Analytics

Budget Setting & Optimization

A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimize media budget across countries, products, media channels and periods ...
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Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

A large British charity helps hundreds of children battle the most complex illnesses every day. To maximize its impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling ...
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Pharma_Optimizing Media Spending to Maximize ROI

A major pharmaceutical client reached out to MASS Analytics to run a marketing effectiveness project, measuring Sales drivers, media performance, and interactions between different product formats ...
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Resources - MASS Analytics

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella ...
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Resources - MASS Analytics

Promotions’ Optimization

A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies ...
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Measuring Sales Drivers & ROI

A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget ...
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Digital Media Measurement & Optimization

Digital Media Measurement And Optimization

A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to optimize spend across these channels ...
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News & Blogs

Data Required in Marketing Mix Modeling

Data Required in Marketing Mix ModelingThis blog is the third of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement...

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