Marketing Mix Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling Solutions to run robust and fast MMM projects.
Integrated Measurement Approach – Retailer Use Case
A major retailer wanted to create a unified measurement framework where all measurement methods are brought together. To achieve that goal, the company teamed up with MASS Analytics to better align the different tools and methodologies used. The key goals behind this collaboration were to achieve higher MROI across the ...
Automating MMM Data Preparation It is Possible – Retailer Use Case
The data preparation phase takes a large percentage of the full Marketing Mix Modeling project duration. Our client, one of the biggest furniture retailers in the USA, has been enormously impacted by this challenge. Discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and ...
A Successful Recipe for MMM in-housing – CPG Use Case
Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques, and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their ...
Kellogg’s – Faster Marketing Mix Modeling Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade ...
Marketing Mix Modeling Measurement For Airlines to Cope with Crisis
As COVID-19 hit hard the world, airline companies found themselves in a situation where they needed to react fast to minimize the impact of the crisis on their performance. Using MASS Analyticsā expertise and technology, we helped our client better grasp the situation and answered detailed business questions related to ...
Publicis Groupe Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project ...
Data Preparation with MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value ...
Budget Setting & Optimization
A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimize media budget across countries, products, media channels and periods ...
Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization
A large British charity helps hundreds of children battle the most complex illnesses every day. To maximize its impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling ...
