Marketing Mix Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling Solutions to run robust and fast MMM projects.
Pharmaceutical Use Case: Optimizing Media Spending to Maximize ROI
A major pharmaceutical client reached out to MASS Analytics to run a marketing effectiveness project, measuring Sales drivers, media performance, and interactions between different product formats ...
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella ...
Promotionsā Optimization
A leading CPG (FMCG) brand used MassTer to uncover the most effectiveāÆpromotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies ...
Measuring Sales Drivers and ROI
A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget ...
Digital Media Measurement And Optimization
A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to optimize spend across these channels ...
