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MassTer Insight

MMM Optimization Tool

MassTer Insight, our standalone Marketing Mix Modeling optimization tool, leverages modeling results by running optimization and simulations to harness the full potential of your Marketing Mix Models.

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MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics

Optimization Tool

MassTer Insight is the latest advanced MMM optimization tool developed by MASS Analytics. It allows the optimization of models across different products, channels, and regions based on the modeling results extracted from different projects and sessions built in MassTer.

MassTer Insight is compatible with both MassTer created Diminishing Returns curves and externally generated curves (i.e., generated outside MassTer using any other statistical package.

How Does It Work?

MassTer Insight helps you unlock the optimal amount to allocate to each channel and each period and answer the following questions:

  • What is the minimum needed budget to achieve a desired target revenue?

  • What is the optimal channel allocation for a given budget?

Model Building

The Marketing Effectiveness Team builds, finalizes  and validates the marketing mix models while defining Diminishing Returns Curves (DR)

 

&

Optimization

MassTer Insight ingests DR curves derived at the modeling stage  to optimize budgets across channels, products, and periods.

How Is It Useful?

MassTer Insight, MASS Analytics

Optimize your MROI

Take data-driven Marketing decisions based on modeling​

MassTer Insight, MASS Analytics

Democratize Analytics

Make optimization accessible to a larger spectrum of users ​

MassTer Insight, MASS Analytics

Plan the Future

Predict the level of returns for your optimal  budget​

MassTer Insight, MASS Analytics

Actionable Insights

Optimize budgets and  consider real-life constraints

Our Clients

MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics
MassTer Insight, MASS Analytics
Our Customers' Case Studies

What Our Clients Say
About Us

MassTer Insight, MASS Analytics

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Stephan Bruneau

Global Head of Analytics – Wavemaker

MassTer Insight, MASS Analytics

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Simone Vargiu

Senior Analyst (Data & Analytics) – Publicis Media

MassTer Insight, MASS Analytics

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Caroline KAN

Category Manager – Kellogg’s

MassTer Insight, MASS Analytics

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès

General Manager – Harlequin

MassTer Insight, MASS Analytics

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Bartosz Cieśliński

Senior Data Scientist – Dentsu Aegis

MassTer Insight, MASS Analytics

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Mo Jan

CEO – Webalytix

MassTer Insight, MASS Analytics

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Ryan Murdoch

Managing Director Data Science – Publicis Media

MassTer Insight, MASS Analytics

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

Antonina Martynova

Senior Data Analyst – All Response Media (HAVAS Media)

Our Capterra Reviews
MassTer Insight, MASS Analytics

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Stephan Bruneau

Global Head of Analytics – Wavemaker

MassTer Insight, MASS Analytics

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Simone Vargiu

Senior Analyst (Data & Analytics), Publicis Media

MassTer Insight, MASS Analytics

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Caroline KAN

Category Manager Kellogg’s

MassTer Insight, MASS Analytics

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès

General Manager, Harlequin

MassTer Insight, MASS Analytics

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Bartosz Cieśliński

Senior Data Scientist, Dentsu Aegis

MassTer Insight, MASS Analytics

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Mo Jan

CEO Webalytix

MassTer Insight, MASS Analytics

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Ryan Murdoch

Managing Director Data Science – Publicis Media

MassTer Insight, MASS Analytics

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

Antonina Martynova

Senior Data Analyst, All Response Media (HAVAS Media)

View Our Story On Capterra