MassTer

Marketing Mix Modeling Software

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently.

Get a demoDownload factsheet

Marketing Mix Modeling Software

MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently.  The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency.

Leverage MassTer modules to:

  • Identify sales drivers
  • Compute MROI
  • Run simulations
  • Optimize budgets

 

ConfigureConfigure - MASS AnalyticsConfigure The “Configure” module allows you to describe input variables to “MassTer” and place them in the appropriate predefined groups.
View Details Configure - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
ExploreExplore - MASS AnalyticsExplore The “Explore” module allows you to display and chart variables, analyze different data cuts, understand the relationship between the input variables and build hypothesis to be tested in the models. View Details Explore - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
ProcessProcess - MASS AnalyticsProcess The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypothesis and improve the models’ quality. View Details Process - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
ModelModel - MASS AnalyticsModel The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs. View Details Model - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
OptimizeOptimize - MASS AnalyticsOptimize Based on the modeling results, the “Optimize” module allows you to determine the spend allocation to each channel and period to achieve maximum performance. It also allows you to know the budget required to achieve a specific sales target. View Details Optimize - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
PredictPredict - MASS AnalyticsPredict Based on the modeling results, the “Predict” module helps you simulate and forecast the impact of different investment scenarios and answer “what if” questions. View Details Predict - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
ReportReport - MASS AnalyticsReport The “Report” module allows you to visualize and refresh reports using model results. Each report is based on a user defined extraction of the results and is composed of charts and key metrics. View Details Report - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
ShareShare - MASS AnalyticsShare The “Share” module allows to call results from MassTer project and display saved reports, charts and metrics in Excel. View Details Share - MASS AnalyticsConfigure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics

MassTer: Advanced Capabilities

Regional Analysis

  • Capture the impact of activities occuring at the regional/DMA/store level.​

  • Increase the likelihood of measuring an activity.​

  • Increase the confidence in all measures.

Multi-product Analysis

  • Model multiple SKUs, Products, Brands, etc.

  • Compare impacts across the modeled sub-products.​

  • Aggregate and display results at the brand/category level.

 

Nested Modeling

  • Measure the direct and indirect impact of each driver.

  • Generate attribution reports for each channel on the fly.

  • Use multiple nesting levels and enrich your modeling granularity.

 

Log-Linear Modeling

  • Acknowledge channels’ interaction using a multiplicative model.
  • Measure synergy between pairs of variables.
  • Superior proprietary decomposition method.

 

 

MassTer Advantages

Repeatable & Scalable

+50% time-saving in running MMM projects with high flexibility, efficiency  and scalability.

Glass/Transparent Box

Easily export results and run all MassTer functions through Excel, R, Tableau, Power BI  integrations.​

Resilience to Changes

Share project progress with the team, quick  handover, and higher efficiency in training new hires.

Advanced Capabilities

Leverage Pooled, Nested, Loglinear, Genetic Algorithms capabilities to deliver robust and granular results.

Our Clients

Kelloggs
Publicis Groupe
Monoprix
OC&C Logo

What Our Clients Say
About Us

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Stephan Bruneau

Global Head of Analytics – Wavemaker

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Simone Vargiu

Senior Analyst (Data & Analytics) – Publicis Media

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Caroline KAN

Category Manager – Kellogg’s

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès

General Manager – Harlequin

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Bartosz Cieśliński

Senior Data Scientist – Dentsu Aegis

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Mo Jan

CEO – Webalytix

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Ryan Murdoch

Managing Director Data Science – Publicis Media

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

Antonina Martynova

Senior Data Analyst – All Response Media (HAVAS Media)

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Stephan Bruneau

Global Head of Analytics – Wavemaker

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Simone Vargiu

Senior Analyst (Data & Analytics), Publicis Media

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Caroline KAN

Category Manager Kellogg’s

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès

General Manager, Harlequin

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Bartosz Cieśliński

Senior Data Scientist, Dentsu Aegis

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Mo Jan

CEO Webalytix

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Ryan Murdoch

Managing Director Data Science – Publicis Media

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

Antonina Martynova

Senior Data Analyst, All Response Media (HAVAS Media)