MassTer
Marketing Mix Modeling SoftwareOur Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently.


Marketing Mix Modeling Software
MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency.
Leverage MassTer modules to:
- Identify sales drivers
- Compute MROI
- Run simulations
- Optimize budgets




Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share

MassTer: Advanced Capabilities
Regional Analysis
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Capture the impact of activities occuring at the regional/DMA/store level.
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Increase the likelihood of measuring an activity.
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Increase the confidence in all measures.
Multi-product Analysis
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Model multiple SKUs, Products, Brands, etc.
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Compare impacts across the modeled sub-products.
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Aggregate and display results at the brand/category level.
Nested Modeling
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Measure the direct and indirect impact of each driver.
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Generate attribution reports for each channel on the fly.
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Use multiple nesting levels and enrich your modeling granularity.
Log-Linear Modeling
- Acknowledge channels’ interaction using a multiplicative model.
- Measure synergy between pairs of variables.
- Superior proprietary decomposition method.
MassTer Advantages

Repeatable & Scalable
+50% time-saving in running MMM projects with high flexibility, efficiency and scalability.

Glass/Transparent Box
Easily export results and run all MassTer functions through Excel, R, Tableau, Power BI integrations.

Resilience to Changes
Share project progress with the team, quick handover, and higher efficiency in training new hires.

Advanced Capabilities
Leverage Pooled, Nested, Loglinear, Genetic Algorithms capabilities to deliver robust and granular results.