MassTer

Your Marketing Mix Modeling Software

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently.

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Marketing Mix Modeling Software

MassTer is designed to help you deliver your Marketing Mix Modeling end-to-end and efficiently.  Best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency.

Leverage MassTer modules to:

  • Identify sales drivers
  • Compute MROI
  • Run simulation
  • Optimize budgets

 

Configure Configure - MASS Analytics Configure The “Configure” module allows you to describe input variables to “MassTer” and place them in the appropriate predefined groups.
View Details Configure - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
Explore Explore - MASS Analytics Explore The “Explore” module allows you to display and chart variables, analyze different data cuts, understand the relationship between the input variables and build hypothesis to be tested in the models. View Details Explore - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
Process Process - MASS Analytics Process The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypothesis and improve the models’ quality. View Details Process - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
Model Model - MASS Analytics Model The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs. View Details Model - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report