Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization
Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization
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Publicis Groupe _Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Measuring Sales Drivers & ROI
A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget.
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How Can Marketing Mix Modeling be Used for Scenario Planning
2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19...
Create Tableau and Power BI Reports Through MassTer
Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics on...
How to Increase your Return on Investment Through Marketing Mix Modeling?
To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different...
