Measuring Marketing Effectiveness for a Charitable Organization
A large British charity helps hundreds of children battle the most complex illnesses every day.
To maximize its Impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling.
Discover more Marketing Mix Modeling Use Cases
Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.