Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

A large British charity helps hundreds of children battle the most complex illnesses every day.
To maximize its Impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling.

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Publicis Groupe _Growing MMM Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.

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A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget.