Measuring Marketing Effectiveness for a Charitable Organization

Measuring Marketing Effectiveness for a Charitable Organization

A large British charity helps hundreds of children battle the most complex illnesses every day.
To maximize its Impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling.

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Kellogg’s_ Faster MMM Turnaround

For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .

A Successful Recipe for MMM in-housing – CPG Use Case

A major CPG brand operating in multiple countries expressed the desire to in-house part of their MMM projects related to specific brands in some countries. The international brand collaborated with MASS Analytics to create an agile, swift, and secure internal Marketing Mix Modeling process.

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.