During the imposed confinement, Mass Analytics gathered the Marketing Measurements industry’s leading experts to share their thoughts on what is happening in their perspective organizations and give us some valuable advice. In this whitepaper, we compiled their thoughts and what they had to say regarding the topic.

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Kellogg’s_ Faster MMM Turnaround

For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.

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Fill The Form And Get Full Version