Marketing Mix Modeling Course Season 1
Episode 1
Introduction to Marketing Mix Modeling
Episode 1
Introduction to Marketing Mix Modeling
Marketing Mix Modeling is based on applying advanced statistical methods (econometrics) to historical data to understand the impact of every single sales driver, measure the MROI, and predict future performance. Discover the world of Marketing Mix Modeling, how it fits in the whole Marketing Strategy, and how it became an essential tool for data-driven decision making. Episode 1 outline:
1) About Marketing Mix Modeling
2) The Marketing Strategy
Download the Course
More Marketing Mix Modeling Courses
Marketing Mix Modeling Course – Season 1
MMM Guide
Marketing Mix Modeling Course – Season 2
Processors
Marketing Mix Modeling Course – Season 3
Beyond Cookie Depreciation
Marketing Mix Modeling Course – Season 4
Coming Soon