Marketing Mix Modeling Course Season 1
Episode 5
Data Processing in Marketing Mix Modeling
Episode 5
Data Processing in Marketing Mix Modeling
A robust model should make sense both statistically and commercially. Raw variables need to be transformed to reflect the true consumer behavior.
Discover the most popular processors in Marketing Mix Modeling including AdStock and learn about calendar variables, processed variables, and chain processing.
Episode 5 outline:
1) Introduction to Data Processing
2) Calendar Variables
3) Processed Variables
4) Chain Processing
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