Intro to MMM
Data Required in MMM
Episode 1: Introduction to Marketing Mix Modeling
MMM is based on applying advanced statistical methods (econometrics) to historical data to understand the impact of every single sales driver, measure the MROI, and predict future performance.
Discover the world of Marketing Mix Modeling, how it fits in the whole Marketing Strategy, and how it became an essential tool for data-driven decision making.
Episode 1 outline:
1) About MMM
2) The Marketing Strategy