Episode 1: Introduction to Marketing Mix Modeling

Marketing Mix Modeling is based on applying advanced statistical methods (econometrics) to historical data to understand the impact of every single sales driver, measure the MROI, and predict future performance. Discover the world of Marketing Mix Modeling, how it fits in the whole Marketing Strategy, and how it became an essential tool for data-driven decision making. Episode 1 outline:

1) About Marketing Mix Modeling

2) The Marketing Strategy