Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration

Episode 8
Coming Soon

Episode 1
Intro to MMM

Episode 2
MMM Workflow

Episode 3
Data Required in MMM

Episode 5
Data Processing

Episode 6
Coming Soon

Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 1: Introduction to Marketing Mix Modeling

MMM is based on applying advanced statistical methods (econometrics) to historical data to understand the impact of every single sales driver, measure the MROI, and predict future performance.

Discover the world of Marketing Mix Modeling, how it fits in the whole Marketing Strategy, and how it became an essential tool for data-driven decision making.

Episode 1 outline:

1) About MMM

2) The Marketing Strategy

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