Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration

Episode 8
Coming Soon

Episode 1
Intro to MMM

Episode 2
MMM Workflow

Episode 3
Data Required in MMM

Episode 5
Data Processing

Episode 6
Coming Soon

Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 3: Data Required in Marketing Mix Modeling

The first step in ensuring the success of a Marketing Mix Modeling project is to make sure the data collection phase captures all the data needed for the project.

Learn about the different data sources and categories that need to be collected and discover tools that can help you run this phase successfully.

Episode 3 outline:

1) Data Request

2) Data Sources

3) Data Categories:

a) Data Categories: The KPI

b) Data Categories: Marketing

c) Data Categories: Media

d) Data Categories: External Factors

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