

Episode 4
Data Exploration
Episode 8
Prediction
Episode 1
Intro to MMM
Episode 2
MMM Workflow
Episode 3
Data Required in MMM
Episode 5
Data Processing
Episode 6
Modeling
Episode 7
Optimization
Episode 4: Data Exploration
Episode 4: Data Exploration
Once all data needed for the project is collected, the data check phase starts. Exploring, charting and analyzing each piece of data is an essential step in a Marketing Mix Modeling project.
Learn about some of the important univariate and multivariate statistics as well as exploration techniques that help you build sound modeling hypothesis.
Episode 4 outline:
1) Data Exploration Tips
2) Data Exploration Charts
Download the Presentation
Once all data needed for the project is collected, the data check phase starts. Exploring, charting and analyzing each piece of data is an essential step.
Learn about some of the important univariate and multivariate statistics as well as exploration techniques that help you build sound modeling hypothesis.
Episode 4 outline:
1) Data Exploration Tips
2) Data Exploration Charts