Episode 4
Data Exploration

Episode 8
Coming Soon

Episode 1
Intro to MMM

Episode 2
MMM Workflow

Episode 3
Data Required in MMM

Episode 5
Data Processing

Episode 6
Modeling

Episode 7
Coming Soon

MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 4: Data Exploration

Once all data needed for the project is collected, the data check phase starts. Exploring, charting and analyzing each piece of data is an essential step in a Marketing Mix Modeling project.

Learn about some of the important univariate and multivariate statistics as well as exploration techniques that help you build sound modeling hypothesis.

Episode 4 outline:

1) Data Exploration Tips

2) Data Exploration Charts

Download the Presentation

Once all data needed for the project is collected, the data check phase starts. Exploring, charting and analyzing each piece of data is an essential step.

Learn about some of the important univariate and multivariate statistics as well as exploration techniques that help you build sound modeling hypothesis.

Episode 4 outline:

1) Data Exploration Tips

2) Data Exploration Charts

Download the Presentation

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Episode 4: Data Exploration