

Episode 4
Data Exploration
Episode 8
Prediction
Episode 1
Intro to MMM
Episode 2
MMM Workflow
Episode 3
Data Required in MMM
Episode 5
Data Processing
Episode 6
Modeling
Episode 7
Optimization
Episode 4: Data Exploration
Once all data needed for the project is collected, the data check phase starts. Exploring, charting and analyzing each piece of data is an essential step in a Marketing Mix Modeling project.
Learn about some of the important univariate and multivariate statistics as well as exploration techniques that help you build sound modeling hypothesis.
Episode 4 outline:
1) Data Exploration Tips
2) Data Exploration Charts