Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Coming Soon


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Coming Soon


Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 4: Data Exploration

Once all data needed for the project is collected, the data check phase starts. Exploring, charting and analyzing each piece of data is an essential step.

Learn about some of the important univariate and multivariate statistics as well as exploration techniques that help you build sound modeling hypothesis.

Episode 4 outline:

1) Data Exploration Tips

2) Data Exploration Charts

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