Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Coming Soon


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Coming Soon


Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Course 6: Modeling

The fundamental output of a Marketing Mix Modeling project is based on the Model. During the Modeling phase, the analytics team needs to dive deeply into the statistical details and specifications to make sure that the overall model is robust and ready to be shared with the stakeholders. Learn how to evaluate your model through statistical model evaluation criteria, how to use regression analysis, and how to employ Advanced Modeling Techniques such as Nested Modeling, Log-Linear, Pooled Regression.

Course 6 outline: 

1) Introduction to Regression Analysis

2) Model Selection

3) Contribution & ROI Calculation

4) Advanced Modeling Techniques: Nested Modeling, Log-Linear, Pooled Regression

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