ConfigureConfigure - MASS AnalyticsMMM Master Classes

Episode 4
Data Exploration


Episode 8
Coming Soon


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 6a: Modeling:
Introduction to Regression Analysis

Episode 6a: Modeling:
Introduction to Regression Analysis

Learn how to evaluate your model through statistical model evaluation criteria and how to use regression analysis.

Episode 6a outline: 

1) Introduction to Regression Analysis:

a) Correlation

b) Simple Linear Regression

c) Multiple Linear Regression

d) Overall Model Evaluation

Download the Presentation

Learn how to evaluate your model through statistical model evaluation criteria and how to use regression analysis.

Episode 6a outline: 

1) Introduction to Regression Analysis:

a) Correlation

b) Simple Linear Regression

c) Multiple Linear Regression

d) Overall Model Evaluation

Download the Presentation