Marketing Mix Modeling Course Season 1
Episode 6b
Marketing Mix Model Selection
Episode 3
Data Required in Marketing Mix Modeling
Model selection is a procedure to estimate regression models in which the choice of predictive variables is carried out by a defined procedure.
Learn how to select your model using the stepwise procedure and genetic algorithms.
Episode 6b outline:
1) Model Selection
2) Genetic Algorithms
Download the Course
More Marketing Mix Modeling Courses
Marketing Mix Modeling Course – Season 1
MMM Guide
Marketing Mix Modeling Course – Season 2
Processors
Marketing Mix Modeling Course – Season 3
Beyond Cookie Depreciation
Marketing Mix Modeling Course – Season 4
Coming Soon