Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Coming Soon


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 6b: Modeling – Model Selection

Model selection is a procedure to estimate regression models in which the choice of predictive variables is carried out by a defined procedure.

Learn how to select your model using the stepwise procedure and genetic algorithms.

Episode 6b outline: 

1) Model Selection

2) Genetic Algorithms

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