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Marketing Mix Modeling Guide

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Retail

Marketing Mix Modeling for Multi-regional Retailers
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Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Marketing Mix Modeling for Financial Institutions
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Marketing Mix Modeling Course Season 1

Episode 6b

Marketing Mix Model Selection

Episode 3

Data Required in Marketing Mix Modeling

Model selection is a procedure to estimate regression models in which the choice of predictive variables is carried out by a defined procedure.

Learn how to select your model using the stepwise procedure and genetic algorithms.

Episode 6b outline: 

1) Model Selection

2) Genetic Algorithms

 

Download the Course

More Marketing Mix Modeling Courses

Embracing a Contemporary Marketing Mix Modeling Approach: Pooled Regression

Marketing Mix Modeling Course – Season 1

MMM Guide

Processors 1

Marketing Mix Modeling Course – Season 2

Processors

Processors 1

Marketing Mix Modeling Course – Season 3

Beyond Cookie Depreciation 

Marketing Mix Modeling Course – Season 4

Coming Soon

Watch our Marketing Mix Modeling Course on other Platforms