

Episode 4
Data Exploration
Episode 8
Prediction
Episode 1
Intro to MMM
Episode 2
MMM Workflow
Episode 3
Data Required in MMM
Episode 5
Data Processing
Episode 6
Modeling
Episode 7
Optimization
Episode 6b: Modeling – Model Selection
Model selection is a procedure to estimate regression models in which the choice of predictive variables is carried out by a defined procedure.
Learn how to select your model using the stepwise procedure and genetic algorithms.
Episode 6b outline:
1) Model Selection
2) Genetic Algorithms