Episode 8: Prediction 

Episode 8: Prediction

The essence of the prediction phase is to tell the client what incremental sales they will make. The marketer needs to gather different scenarios that the client wants to implement the following year and use the modeling results against the measurement part.

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The essence of the prediction phase is to tell the client what incremental sales they will make. The marketer needs to gather different scenarios that the client wants to implement the following year and use the modeling results against the measurement part.

Download the Presentation