Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Prediction


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Optimization
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 8: Prediction 

Episode 8: Prediction

The essence of the prediction phase is to tell the client what incremental sales they will make. The marketer needs to gather different scenarios that the client wants to implement the following year and use the modeling results against the measurement part.

Download the Presentation

The essence of the prediction phase is to tell the client what incremental sales they will make. The marketer needs to gather different scenarios that the client wants to implement the following year and use the modeling results against the measurement part.

Download the Presentation