Episode 4:

Calendar Variables in MMM 

Episode 4:

Calendar Variables in MMM 

Data processing is one of the most important steps in the marketing mix flow. This stems from the variables that need to be transformed before being ingested into the model. In this video we explore the following processors:

1. Dummy

2. Trend/ Part trend

3. Window

4. Intervals

5. Periodic

Download the Presentation

Data processing is one of the most important steps in the marketing mix flow. This stems from the variables that need to be transformed before being ingested into the model. In this video we explore the following processors:

1. Dummy

2. Trend/ Part trend

3. Window

4. Intervals

5. Periodic

Download the Presentation