

Episode 4
Data Exploration
Episode 8
Prediction
Episode 1
Intro to MMM
Episode 2
MMM Workflow
Episode 3
Data Required in MMM
Episode 5
Data Processing
Episode 6
Modeling
Episode 7
Optimization
Episode 6d Part 1: Introduction to Advanced Modeling Techniques – Pooled Regression
Pooled Regression can be used when the model is created at the regional level. This means that the details are crucial. Hence the analyst should have available time series of cross-sections i.e., data that has observations over time for several groups or cross-sections. The latter could be a region, store, DMA, consumer segment, etc.