Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Prediction


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Optimization
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 6d Part 1: Introduction to Advanced Modeling Techniques – Pooled Regression 

Episode 6d Part 1: Introduction to Advanced

Modeling Techniques – Pooled Regression

Pooled Regression can be used when the model is created at the regional level. This means that the details are crucial. Hence the analyst should have available time series of cross-sections i.e., data that has observations over time for several groups or cross-sections. The latter could be a region, store, DMA, consumer segment, etc.

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Pooled Regression can be used when the model is created at the regional level. This means that the details are crucial. Hence the analyst should have available time series of cross-sections i.e., data that has observations over time for several groups or cross-sections. The latter could be a region, store, DMA, consumer segment, etc.

Download the Presentation