

Episode 4
Data Exploration
Episode 8
Prediction
Episode 1
Intro to MMM
Episode 2
MMM Workflow
Episode 3
Data Required in MMM
Episode 5
Data Processing
Episode 6
Modeling
Episode 7
Optimization
Episode 6d Part 3: Introduction to Advanced Modeling Techniques – Nested Modeling
A Nested Model depicts an immersive relationship between multiple linked KPIs and independent drivers. Two models are nested if one model contains all the variables of the other in addition to (an) other variable (s).