Marketing Mix Modeling Course Season 1
Episode 6d – Part 3
Introduction to Advanced Modeling Techniques – Nested Modeling
Episode 6d – Part 3
Introduction to Advanced Modeling Techniques – Nested Modeling
A Nested Model depicts an immersive relationship between multiple linked KPIs and independent drivers. Two models are nested if one model contains all the variables of the other in addition to (an) other variable (s).
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