Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Prediction


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Optimization
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 6d Part 3: Introduction to Advanced Modeling Techniques – Nested Modeling  

Episode 6d Part 3: Introduction to Advanced

Modeling Techniques – Nested Modeling

A Nested Model depicts an immersive relationship between multiple linked KPIs and independent drivers. Two models are nested if one model contains all the variables of the other in addition to (an) other variable (s).

Download the Presentation

A Nested Model depicts an immersive relationship between multiple linked KPIs and independent drivers. Two models are nested if one model contains all the variables of the other in addition to (an) other variable (s).

Download the Presentation