MMM Master Classes

MASS Analytics MMM Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM.

Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Embracing a Contemporary Marketing Mix Modeling Approach: Pooled Regression

MMM Master Classes Season 1: MMM Guide

Processors 1

MMM Master Classes Season 2: Processors