MASS Analytics
Model
The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs.
Explore Features
- Auto-modeler based on genetic algorithm
- Pooled modeling for granular regional/store analysis
- Nested modeling allowing the decomposition of direct and indirect impacts
- Loglinear modeling with a powerful proprietary decomposition method and synergy effect computation
- Contribution & ROI calculation with a strong visualization capability (AVM, Model Statistics, Contribution and Waterfall Charts…)
- Flexible results extraction (bespoke results’ cut: regions, channels, periods, products…)
- Results ready for ingestion by major BI software (Tableau, Power BI…)
