Modelling module

MMM tool

MASS Analytics

Model

The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs.

Explore Features

  • Auto-modeler based on genetic algorithm
  • Pooled modeling for granular regional/store analysis
  • Nested modeling allowing the decomposition of direct and indirect impacts
  • Loglinear modeling with a powerful proprietary decomposition method and synergy effect computation
  • Contribution & ROI calculation with a strong visualization capability (AVM, Model Statistics, Contribution and Waterfall Charts…)

  • Flexible results extraction (bespoke results’ cut: regions, channels, periods, products…)
  • Results ready for ingestion by major BI software (Tableau, Power BI…)

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Model
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