MASS Analytics

Model

The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs.

Explore Features

  • Auto-modeler based on genetic algorithm
  • Pooled modeling for granular regional/store analysis
  • Nested modeling allowing the decomposition of direct and indirect impacts
  • Loglinear modeling with a powerful proprietary decomposition method and synergy effect computation
  • Contribution & ROI calculation with a strong visualization capability (AVM, Model Statistics, Contribution and Waterfall Charts…)
  • Flexible results extraction (bespoke results’ cut: regions, channels, periods, products…)
  • Results ready for ingestion by major BI software (Tableau, Power BI…)

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Model
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