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MASS ANALYTICS
News & Blogs
MASS Analytics Becomes an Official Facebook MMM Partner
London, December 24, 2020 MASS Analytics, a global leader in marketing analytics, announced that it has become an official Facebook ...
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Top 5 Marketing Measurements Predictions you Need to Check for 2021
Marketing Measurements were instrumental elements in the toolbox of marketers in 2020. Frankly, no one could have predicted how chaotic ...
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Webinar: ROI Optimization & Media Allocation Based on MMM Models
The COVID-19 Pandemic had unprecedented weight on marketers and advertisers globally, and the numbers served to portray that impact. According ...
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MassTer V2.2: Robust MMM Software, Upgraded
MASS Analytics is glad to announce the release of an update to its MMM software MassTer V2.2. These release notes ...
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How to Achieve Exponential Growth with Marketing Analytics
Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments ...
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Adopting Agile Marketing: Your Guide For 2021
“Change is the law of life and those who only look to the past or present are certain to miss ...
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How Can Marketing Mix Modeling be Used for Scenario Planning
2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year ...
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Create Tableau and Power BI Reports Through MassTer
Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics ...
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How to Increase your Return on Investment Through Marketing Mix Modeling?
To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different ...
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