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MASS ANALYTICS

News & Blogs

MASS Analytics Becomes an Official Facebook MMM Partner

MASS Analytics Becomes an Official Facebook MMM Partner

London, December 24, 2020 MASS Analytics, a global leader in marketing analytics, announced that it has become an official Facebook ...
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Top 5 Marketing Measurements Predictions you Need to Check for 2021

Top 5 Marketing Measurements Predictions you Need to Check for 2021

Marketing Measurements were instrumental elements in the toolbox of marketers in 2020. Frankly, no one could have predicted how chaotic ...
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ROI Optimization & Media Allocation Based on MMM Models

Webinar: ROI Optimization & Media Allocation Based on MMM Models

The COVID-19 Pandemic had unprecedented weight on marketers and advertisers globally, and the numbers served to portray that impact. According ...
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MassTer V2.2

MassTer V2.2: Robust MMM Software, Upgraded

MASS Analytics is glad to announce the release of an update to its MMM software MassTer V2.2. These release notes ...
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Marketing Analytics can help your organization achieve exponential growth.

How to Achieve Exponential Growth with Marketing Analytics

Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments ...
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Adopting Agile Marketing: Your Guide For 2021

Adopting Agile Marketing: Your Guide For 2021

“Change is the law of life and those who only look to the past or present are certain to miss ...
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How Can Marketing Mix Modeling be Used for Scenario Planning

How Can Marketing Mix Modeling be Used for Scenario Planning

2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year ...
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Create Tableau and Power BI Reports Through MassTer

Create Tableau and Power BI Reports Through MassTer

Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics ...
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How to Increase your Return on Investment Through Marketing Mix Modeling?

How to Increase your Return on Investment Through Marketing Mix Modeling?

To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different ...
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