News & Blogs
MASS ANALYTICS
News & Blogs
Create Tableau and Power BI Reports Through MassTer
Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics ...
Read More
Read More
How to Increase your Return on Investment Through Marketing Mix Modeling?
To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different ...
Read More
Read More
The Truth Behind Agile Marketing Measurement
Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the ...
Read More
Read More
MASS Analytics Sponsors I-COM Summit – Partnering With Sam’s Club
MASS Analytics had the pleasure of participating and being an official sponsor of I-COM Summit experience in its 2020 edition ...
Read More
Read More
Getting Faster Data-Driven Insight from your MMM Projects
What is MarTech? MarTech is a US Marketing Technology conference, designed to keep senior-level marketers up-to-speed on the latest developments ...
Read More
Read More
Webinar: Marketing Mix Measurement post COVID-19
Our webinar took place on Wednesday, September 30th. We wanted to cover the Importance of Marketing Measurement during the COVID-19 ...
Read More
Read More
What is Neuromarketing?
Imagine you are in the supermarket buying some groceries. You start with your favorite cereal brand. It is the same ...
Read More
Read More
How to get Faster Insights from your Marketing Mix Modeling Project
COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & ...
Read More
Read More
Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness
Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is ...
Read More
Read More
