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Marketing Analytics can help your organization achieve exponential growth.

How to Achieve Exponential Growth with Marketing Analytics

Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments ...
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Adopting Agile Marketing: Your Guide For 2021

Adopting Agile Marketing: Your Guide For 2021

“Change is the law of life and those who only look to the past or present are certain to miss ...
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How Can Marketing Mix Modeling be Used for Scenario Planning

How Can Marketing Mix Modeling be Used for Scenario Planning

2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year ...
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Create Tableau and Power BI Reports Through MassTer

Create Tableau and Power BI Reports Through MassTer

Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics ...
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How to Increase your Return on Investment Through Marketing Mix Modeling?

How to Increase your Return on Investment Through Marketing Mix Modeling?

To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different ...
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Agile Marketing Measurement

The Truth Behind Agile Marketing Measurement

Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the ...
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I-COM Summit

MASS Analytics Sponsors I-COM Summit – Partnering With Sam’s Club

MASS Analytics had the pleasure of participating and being an official sponsor of I-COM Summit experience in its 2020 edition ...
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Getting Faster Data-Driven Insight from your Marketing Mix Modeling Projects

Getting Faster Data-Driven Insight from your MMM Projects

What is MarTech? MarTech is a US Marketing Technology conference, designed to keep senior-level marketers up-to-speed on the latest developments ...
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Webinar: MMM Post COVID-19

Webinar: Marketing Mix Measurement post COVID-19

Our webinar took place on Wednesday, September 30th. We wanted to cover the Importance of Marketing Measurement during the COVID-19 ...
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