News & Blogs

MASS ANALYTICS

News & Blogs

Create Tableau and Power BI Reports Through MassTer

Create Tableau and Power BI Reports Through MassTer

Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics ...
Read More
How to Increase your Return on Investment Through Marketing Mix Modeling?

How to Increase your Return on Investment Through Marketing Mix Modeling?

To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different ...
Read More
Agile Marketing Measurement

The Truth Behind Agile Marketing Measurement

Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the ...
Read More
I-COM Summit

MASS Analytics Sponsors I-COM Summit – Partnering With Sam’s Club

MASS Analytics had the pleasure of participating and being an official sponsor of I-COM Summit experience in its 2020 edition ...
Read More
Getting Faster Data-Driven Insight from your Marketing Mix Modeling Projects

Getting Faster Data-Driven Insight from your MMM Projects

What is MarTech? MarTech is a US Marketing Technology conference, designed to keep senior-level marketers up-to-speed on the latest developments ...
Read More
Webinar: MMM Post COVID-19

Webinar: Marketing Mix Measurement post COVID-19

Our webinar took place on Wednesday, September 30th. We wanted to cover the Importance of Marketing Measurement during the COVID-19 ...
Read More
What is Neuromarketing

What is Neuromarketing?

Imagine you are in the supermarket buying some groceries. You start with your favorite cereal brand. It is the same ...
Read More
How to get Faster Insights from your Marketing Mix Modeling Project

How to get Faster Insights from your Marketing Mix Modeling Project

COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & ...
Read More
Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is ...
Read More