NEWS & BLOGS
Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg
Ajay is a Business & Marketing Analytics leader with over 10 years of experience with FMCG (Super market) data in variety of roles ranging from...
Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant
Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals....
How did we adapt to COVID-19?
"This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We...
Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness
Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is the former CEO of OHAL for...
How 2019’s marketing prepared us for 2020’s wave
2019 seems to be a transitional year in marketing. Between the rise of the technology of AI and the ever-growing need for optimisation, last...
Can Marketing Mix Modeling Predict Future Sales?
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different...
Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
Christophe Brossard and Charles Xavier, Partners at the Marketing Measurement agency Metrcis720, with over thirty years experience in the industry,...
Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media
Ken Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics &...
Marketing Mix Modelling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France
Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing...
Marketing Mix Modelling Expert’s Input on the Covid-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore
Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across...
FIVE TRENDS SHAPING THE FUTURE OF MARKETING
Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties...
The Automation of Marketing Mix Modelling
A new survey of data scientists found that they spend most of their time cleaning the data rather than mining or modelling data. With Mass-Tools,...
