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MASS ANALYTICS
News & Blogs
How to Achieve Exponential Growth with Marketing Analytics
Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments ...
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Adopting Agile Marketing: Your Guide For 2021
“Change is the law of life and those who only look to the past or present are certain to miss ...
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How Can Marketing Mix Modeling be Used for Scenario Planning
2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year ...
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Create Tableau and Power BI Reports Through MassTer
Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics ...
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How to Increase your Return on Investment Through Marketing Mix Modeling?
To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different ...
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The Truth Behind Agile Marketing Measurement
Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the ...
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MASS Analytics Sponsors I-COM Summit – Partnering With Sam’s Club
MASS Analytics had the pleasure of participating and being an official sponsor of I-COM Summit experience in its 2020 edition ...
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Getting Faster Data-Driven Insight from your MMM Projects
What is MarTech? MarTech is a US Marketing Technology conference, designed to keep senior-level marketers up-to-speed on the latest developments ...
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Webinar: Marketing Mix Measurement post COVID-19
Our webinar took place on Wednesday, September 30th. We wanted to cover the Importance of Marketing Measurement during the COVID-19 ...
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