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News & Blogs
Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness
Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is ...
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How did we adapt to COVID-19?
The COVID-19 pandemic has turned the whole world upside down. Despite all the negative aspects of this crisis, we can’t deny ...
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Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant
Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad ...
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Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg
The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, ...
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Marketing Mix Modelling Expert’s Input on the Covid-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore
Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements ...
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Marketing Mix Modelling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France
Baïdy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling ...
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Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media
Ken Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics & Econometrics (MMM), Qualitative Research, Social Psychology, Creative Production, P&L ...
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Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720 The COVID-19 pandemic created ...
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Can Marketing Mix Modeling Predict Future Sales?
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales ...
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