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MASS ANALYTICS

News & Blogs

How 2019’s marketing prepared us for 2020’s wave

How 2019’s marketing prepared us for 2020’s wave

2019 seems to be a transitional year in marketing. Between the rise of the technology of AI and the ever-growing ...
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CCPA: What is it and How does it impact Tech companies

CCPA: What is it and How does it impact Tech companies

The California Consumer Privacy Act was passed by lawmakers on June 28, 2018. The act will take effect on January ...
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People or Process ? Which way is best for business operations ?

People or Process ? Which way is best for business operations ?

If you find yourself panicking because Jane from Marketing is taking a 3-month break (sabbatical) to travel the world starting ...
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The Truth about Self-serve Marketing Attribution

The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves surrounded by an avalanche of media channels offering multiple choices of investment and ...
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Demystifying MMM

Demystifying MMM

MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover the ...
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The Automation of Marketing Mix Modelling

The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining ...
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THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held ...
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FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS

FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS

One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies ...
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WHAT YOU NEED TO KNOW ABOUT GDPR

WHAT YOU NEED TO KNOW ABOUT GDPR

WHAT IS GDPR? GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May ...
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