News & Blogs
MASS ANALYTICS
News & Blogs
How 2019’s marketing prepared us for 2020’s wave
2019 seems to be a transitional year in marketing. Between the rise of the technology of AI and the ever-growing ...
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CCPA: What is it and How does it impact Tech companies
The California Consumer Privacy Act was passed by lawmakers on June 28, 2018. The act will take effect on January ...
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People or Process ? Which way is best for business operations ?
If you find yourself panicking because Jane from Marketing is taking a 3-month break (sabbatical) to travel the world starting ...
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The Truth about Self-serve Marketing Attribution
In today’s marketing landscape, marketers find themselves surrounded by an avalanche of media channels offering multiple choices of investment and ...
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Demystifying MMM
MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover the ...
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The Automation of Marketing Mix Modelling
A new survey of data scientists found that they spend most of their time cleaning the data rather than mining ...
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THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?
THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held ...
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FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS
One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies ...
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WHAT YOU NEED TO KNOW ABOUT GDPR
WHAT IS GDPR? GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May ...
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