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MASS ANALYTICS

News & Blogs

Agile Marketing Measurement

The Truth Behind Agile Marketing Measurement

Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the ...
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I-COM Summit

MASS Analytics Sponsors I-COM Summit – Partnering With Sam’s Club

MASS Analytics had the pleasure of participating and being an official sponsor of I-COM Summit experience in its 2020 edition ...
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Getting Faster Data-Driven Insight from your Marketing Mix Modeling Projects

Getting Faster Data-Driven Insight from your MMM Projects

What is MarTech? MarTech is a US Marketing Technology conference, designed to keep senior-level marketers up-to-speed on the latest developments ...
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Webinar: MMM Post COVID-19

Webinar: Marketing Mix Measurement post COVID-19

Our webinar took place on Wednesday, September 30th. We wanted to cover the Importance of Marketing Measurement during the COVID-19 ...
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What is Neuromarketing

What is Neuromarketing?

Imagine you are in the supermarket buying some groceries. You start with your favorite cereal brand. It is the same ...
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How to get Faster Insights from your Marketing Mix Modeling Project

How to get Faster Insights from your Marketing Mix Modeling Project

COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & ...
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Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness

Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is ...
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How did we adapt to COVID-19?

How did we adapt to COVID-19?

The COVID-19 pandemic has turned the whole world upside down. Despite all the negative aspects of this crisis, we can’t deny ...
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Marketing Mix Modeling Expert's Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant

Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad ...
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