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MASS ANALYTICS

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FIVE TIPS TO CHOOSING THE RIGHT MARKETING EFFECTIVENESS PARTNER

FIVE TIPS TO CHOOSING THE RIGHT MARKETING EFFECTIVENESS PARTNER

“Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring ...
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Three Tips for Successful Digital Campaigns

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate ...
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PODCASTS: RADIO’S LURKING UBER

PODCASTS: RADIO’S LURKING UBER

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising ...
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GARTNER’S 2018 TOP 10 PREDICTIONS: HOW WILL MARKETING BE AFFECTED?

GARTNER’S 2018 TOP 10 PREDICTIONS: HOW WILL MARKETING BE AFFECTED?

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at ...
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A COMPLIMENTARY EVENT COURTESY OF MASS ANALYTICS

A COMPLIMENTARY EVENT COURTESY OF MASS ANALYTICS

MARKETING EFFECTIVENESS: DINNER & NETWORKING EVENT FOR FINANCIAL SERVICES Thursday 18th January 2018 at 6.30pm (London) (complimentary event) Greetings Mass ...
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ARE WE APPROACHING THE ERA OF MARKETING MIX MODELLING INDUSTRIALISATION?

ARE WE APPROACHING THE ERA OF MARKETING MIX MODELLING INDUSTRIALISATION?

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimisation Solutions”, today’s marketers live in a world dominated by more-powerful ...
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DOES CAMBRIDGE ANALYTICA HAVE YOUR DATA? HERE'S HOW TO CHECK

DOES CAMBRIDGE ANALYTICA HAVE YOUR DATA? HERE’S HOW TO CHECK

Facebook is making it simple for clients to see whether their information was scratched and is propelling information manhandle abundance ...
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FIVE TRENDS SHAPING THE FUTURE OF MARKETING

FIVE TRENDS SHAPING THE FUTURE OF MARKETING

Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting ...
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WHY IS MARKETING PERFORMANCE ANALYTICS IMPORTANT FOR YOUR DIGITAL MARKETING STRATEGY?

WHY IS MARKETING PERFORMANCE ANALYTICS IMPORTANT FOR YOUR DIGITAL MARKETING STRATEGY?

Posted by Asma Sifaoui on April 26, 2018 Marketing analytics is the practice of measuring, managing and analysing marketing performance ...
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