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THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced ...
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SHOULD MMM LEAVE THE SCENE OF MARKETING MEASUREMENT TO PAVE THE WAY TO MTA?

Should MMM Leave the Scene of Marketing Measurement to Pave the Way to MTA?

Digital advertising spend topped $72.09 billion in 2016, a gain of 20.9% over 2015, according to eMarketer. TV spending grew ...
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Should Facebook be regulated?

Should Facebook be Regulated?

Updated November 2020 On November 9th, Facebook was hauled in front of the Senate Select Committee on Intelligence in one of the biggest ...
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Digital Marketing

Digital Advertising – is it Phony?

This was not the exact vernacular chosen when several, marketing expert sat down at the recent dmexco conference, to discuss; ...
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PROGRAMMATIC ADVERTISING GOES IN-HOUSE

PROGRAMMATIC ADVERTISING GOES IN-HOUSE

How many advertisers does it take to move their programmatic advertising in-house for us to consider it a trend? This ...
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CAN BITCOIN SAVE THE AD INDUSTRY?

Can Bitcoin Save The Advertising Industry?

Bitcoin hit global headlines in recent weeks when it reached a peak of $5,856 per “coin” and thereby exceeding the ...
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Resources - MASS Analytics

Attribution: is it working?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to ...
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AD WARS: THE DEATH OF DIGITAL ADVERTISING

AD WARS: THE DEATH OF DIGITAL ADVERTISING

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some ...
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TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE

TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE

The shift to digital is happening, but how fast? Despite all the talk of digital media, on the face of ...
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