We are glad to announce that MASS Analytics will be visiting Cass Business School, London, and delivering a one-day training on Marketing Mix Modeling and the use of our own software MassTer. (MassTer is an intuitive Marketing Mix Modeling Software that allows you to measure the impact of each marketing spend on your business performance and optimize future returns.) This training is organized by our partner Timberlake. Timberlake is a global brand with over thirty years of experience and expertise as a supplier of statistical, econometric, and forecasting software packages; the delivery of quality training courses; and a consultancy service provider. We provide a total solution to our diverse range of clients across the fields of statistics, econometrics, forecasting, quantitative and qualitative research, epidemiology, finance, political and social sciences as well as data visualization. The training will be delivered by our Managing Director: Dr. Ramla Jarrar: Dr. Ramla Jarrar holds a Ph.D. in Quantitative Methods from HEC – Montreal – Canada. She has over 12 years of experience in marketing mix modeling, budget optimization, and marketing strategy consultancy, with a diversified portfolio of international clients (LLoyds TSB, Morrisons, Orange, Ferrero, Kellogg’s, Danone, Chanel, Bauer, Nivea…) across a wide range of industries. Her experience in market research spanned for 5 years in Canada, handling big accounts like L’Oreal, Bombardier, etc. Ramla was previously a senior lecturer in Marketing & Quantitative Methods at the University of Greenwich-UK. MASS Analytics has developed “MassTer” a modern, advanced, and yet easy-to-use Marketing Mix Modeling and ROI software. In addition, Mass Analytics offers training on Marketing Mix Modeling to help its customers be proficient in Marketing Analytics and be able to run their own MMM projects internally. For info requests, please do not hesitate to contact us.