News & Events
How Can Marketing Mix Modeling be Used for Scenario Planning
2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19 pandemic influences consumers behavior in all aspects: What we shop, where and how. Despite the...
Create Tableau and Power BI Reports Through MassTer
Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics on sales. To harness insights from the analysis, modelers end-up exporting results to visualization tools that allows them to...
How to Increase your Return on Investment Through Marketing Mix Modeling?
To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different Marketing Channels. Marketers today are asking the following question: What media channel are best to invest in? Which one...
The Truth Behind Agile Marketing Measurement
Change is the new market reality. In today's fast-paced technology market, progress at a higher frequency and velocity is the norm, making agility the new business building block. The adoption of an agile Marketing Measurement Workflow is encouraged to ensure the...