News & Events
MASS Analytics Becomes an Official Facebook MMM Partner
London, December 24, 2020 MASS Analytics, a global leader in marketing analytics, announced that it has become an official Facebook MMM Partner. Through this Partnership, MASS Analytics will now include advertising information from Facebook, Instagram...
Top 5 Marketing Measurements Predictions you Need to Check for 2021
Marketing Measurements were instrumental elements in the toolbox of marketers in 2020. Frankly, no one could have predicted how chaotic 2020 has been, though we did try to give our own 2020 marketing predictions. The global pandemic affected brand performance metrics,...
Webinar: ROI Optimization & Media Allocation Based on MMM Models
The COVID-19 Pandemic had unprecedented weight on marketers and advertisers globally, and the numbers served to portray that impact. According to the CMO Survey.org Data, 62.3% of marketers reported in June 2020 that the marketing function has increased in importance...
MassTer V2.2: Robust MMM Software, Upgraded
MASS Analytics is glad to announce the release of an update to its MMM software MassTer V2.2. These release notes are destined to highlight the latest product features and improvements in comparison to what was in its...