Based on the modeling results, the “Optimize” module allows you to determine the spend allocation to each channel and period to achieve maximum performance. It also allows you to know the budget required to achieve a specific sales target.
- For a given budget, determine the optimal channel and period allocation
- For a given sales target, determine the minimum budget needed
- Add seasonality and budget constraints (min, max, set budget…) to account for real life restrictions
- Compare different optimization scenarios
- Extract Diminishing Return curves (and profit curves) for each channel and period