MASS Analytics

Process

The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypothesis and improve the models’ quality.

Process Features

  • Built in Processors & functions: Ad-stock, various diminishing return functions, lags, rolling average, weighted sum, trends, intervals, dummies etc
  • Chain processing allowing to create a pipeline of processors
  • Tools for regional analysis allowing to test different regional impacts
  • Ability to export all the processed variables to Excel
  • Automated Processing allowing easy project refresh

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