Process
The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypotheses and improve the models’ quality.
Process Features
✓ Built in Processors & functions: Ad-stock, various diminishing return functions, lags, rolling average, weighted sum, trends, intervals, dummies etc
✓ Chain processing allowing to create a pipeline of processors
✓ Tools for regional analysis allowing to test different regional impacts
✓ Ability to export all the processed variables to Excel
✓ Automated Processing allowing easy project refresh
