Promotions’ Optimization Use Case
A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies.
Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
A Successful Recipe for MMM in-housing – CPG Use Case
A major CPG brand operating in multiple countries expressed the desire to in-house part of their MMM projects related to specific brands in some countries. The international brand collaborated with MASS Analytics to create an agile, swift, and secure internal Marketing Mix Modeling process.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.