Marketing Mix Modeling Solutions Provider

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Leverage a wide range of Marketing Mix Modeling Consultancy services
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Managed Services

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Training

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MassTer

End-to-end Marketing Mix Modeling Software
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MassFeeds

Data Preparation Software
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Insight

Data Optimization Software
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MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

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Where Marketing Meets Measurement
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Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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USE CASE

Promotions’ Optimization – Use Case

A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies.

Discover more Marketing Mix Modeling Use Cases

Publicis Groupe Growing Marketing Mix Modeling Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.