MassTer V2.2: Robust MMM Software, Upgraded

MassTer V2.2: Robust MMM Software, Upgraded

MASS Analytics is glad to announce the release of an update to its MMM software MassTer V2.2. These release notes are destined to highlight the latest product features and improvements in comparison to what was in its...
Create Tableau and Power BI Reports Through MassTer

Create Tableau and Power BI Reports Through MassTer

Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics on sales. To harness insights from the analysis, modelers end-up exporting results to visualization tools that allows them to...