Webinar: Increasing ROI in Record Time – Kellogg Use Case

Webinar: Increasing ROI in Record Time – Kellogg Use Case

Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar